Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair sales and deeper client connections. Innovative entrepreneur Wendy Buchanan has proven the sustainability of ZOOM eyewear dispensing.
Read More
With the economy reopening, one of the biggest questions for clinics and optical retailers looking to ramp up their business again is: how do I keep my customers and employees safe? And how can I get my revenue back to what it was pre-COVID?
Read More
When a consumer interacts with your brand, whether through your website, social media presence or in the office itself, there should be a consistent look and feel.
Read More
Are your marketing dollars based on real-world tracking of how patients find you? Implement this process and you will likely unlock cost savings and optimize your marketing spend.
Read More
Does your virtual presence need a refresh? Your website is often the first exposure that a new patient has with your practice. Make sure it reflects the experience that the patient will encounter in your physical office.
Read More
Business tips you need to know. Industry news that affects your practice.