Category: Digital Marketing

Branding Your Practice

Advertising, Digital Marketing, Marketing, Recent |

When a consumer interacts with your brand, whether through your website, social media presence or in the office itself, there should be a consistent look and feel.

How Patients Find You Can Define Your Marketing Spend

Advertising, Digital Marketing, Marketing |

Are your marketing dollars based on real-world tracking of how patients find you? Implement this process and you will likely unlock cost savings and optimize your marketing spend.

The Importance of Updating your Website

Digital Marketing, Marketing, Websites |

Does your virtual presence need a refresh? Your website is often the first exposure that a new patient has with your practice. Make sure it reflects the experience that the patient will encounter in your physical office.

Return on Investment on Marketing Spend

Advertising, Benchmarking & Metrics, Digital Marketing, Finance & Operations, Marketing, Recent |

Today, marketing for optometric practices includes many elements; building a website which needs to be refreshed every 3-5 years, spending money on Ads and maintaining a presence on different Social Media platforms. The question we are always asked is how much do we spend?

Improve Your Holiday Promotions

Digital Marketing, Marketing, Promotions, Recent |

There are a number of ways to help boost sales in your optometric practice this Holiday Season. They are all based on the concept of filling a need – a basic marketing and sales concept.