Category: Digital Marketing

5 Reasons You Need Google Reviews

Digital Marketing, Marketing, SEO |

An eye care practice or optical store is not much different than other local businesses when it comes to online reviews. Google Reviews are very important. Here are 5 reasons to set up Google Reviews.

Is Virtual Dispensing a Possibility for Your Practice?

Differentiation, Digital Marketing, Frames, Lenses & Lab Services, Marketing, News, Practice, Products, Recent |

Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair sales and deeper client connections. Innovative entrepreneur Wendy Buchanan has proven the sustainability of ZOOM eyewear dispensing.

Contactless Intake, Payment, and Reputation Management for ECP’s

Digital Marketing, Email Marketing, Marketing, Patient Experience, Practice, SEO, Social Media, Websites |

With the economy reopening, one of the biggest questions for clinics and optical retailers looking to ramp up their business again is: how do I keep my customers and employees safe? And how can I get my revenue back to what it was pre-COVID?

Branding Your Practice

Advertising, Digital Marketing, Marketing, Recent |

When a consumer interacts with your brand, whether through your website, social media presence or in the office itself, there should be a consistent look and feel.

How Patients Find You Can Define Your Marketing Spend

Advertising, Digital Marketing, Marketing |

Are your marketing dollars based on real-world tracking of how patients find you? Implement this process and you will likely unlock cost savings and optimize your marketing spend.