All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some of the tactics might be uncomfortable… but others are doing it, and you will have to as well.
The closures and financial stress caused by the COVID-19 pandemic are certainly unprecedented. However, you can expect to recover if you spend your time wisely and choose to invest in your asset during this extraordinary period.
While private practice ownership remains a long-term objective of many graduating ODs, it is not the only, nor necessarily the best, practice modality option for you. “Corporate Optometry” is an increasingly viable and attractive optometric practice option.