All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some of the tactics might be uncomfortable… but others are doing it, and you will have to as well.
The reality is that self-care for practice owners during uncertain times is critical to both physical and mental health. You can only look after your family, staff and patients if you are looking after yourself!
Independent Vancouver optical owner, Phil Mattes, provides an insider’s view to his exit strategy. Partnering with IRIS unlocked a substantial part of the business’ value immediately and set the table for a profitable transformation and earn out.
Before offices were able to re-open, many speculated how things would be. While some health care professionals (e.g. veterinarians) were able to remain open under restrictions, they experienced lower revenues. Most health care professionals could only guess at how to be prepared for their patients’ return.