Category: Recent

Finding a Job and Navigating Contracts

Finding your first (or even second or third) job within the optometric profession can be a challenge for new optometrists. Dr. Jocelyn Leung walks us through the process from interviewing to contracts.

Perspectives on Myopia Control

Contact Lenses, Lenses & Lab Services, NewOptometrist, Perspectives, Products, Recent |

NewOptometrist editor Dr. Jaclyn Chang talks with Dr. Rosa Yang on her approach to treatment selection for myopia management and the importance of patient education.

One Year Later

Human Resources, Recent |

Despite the negative impact of COVID-19, we must recognize the positive that has also risen out of this crisis. If we look closely, there have been many opportunities to reflect upon and be grateful.

5 Key Lessons Taught By COVID

Finance & Operations, Human Resources, Leadership, Practice, Recent |

The unprecedented pandemic has caused changes in mindset, attitude, direction, and behaviour for practice owners. It changed for employees too. One year later, we can all agree that important lessons have been learned – not always by choice but by necessity.

Targeting – The Key to Marketing Spend Efficiency

Advertising, Digital Marketing, Marketing, Recent |

The foundation for a successful marketing approach, regardless if the tactics are conventional or digital, is carefully defining your ideal target patients. You can’t be all things to all people.