The unprecedented pandemic has caused changes in mindset, attitude, direction, and behaviour for practice owners. It changed for employees too. One year later, we can all agree that important lessons have been learned – not always by choice but by necessity.
Read More
The foundation for a successful marketing approach, regardless if the tactics are conventional or digital, is carefully defining your ideal target patients. You can’t be all things to all people.
Read More
As chaos reigns is an exit to the big (safe) corporate player the best option? It depends on how you measure success. Jackie Joachim provides an insightful message about the alternative.
Read More
5 critical must do tasks to ensure a proper practice optometric compensation plan is in place. Follow these steps and the people management aspects of running an optometric practice will be made much easier.
Read More
All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some of the tactics might be uncomfortable… but others are doing it, and you will have to as well.
Read More
Business tips you need to know. Industry news that affects your practice.