Category: Recent

Bringing Emotion into the Sale: 5 Tips to Improve Connecting with Clients

Selling to a client in an optical, or any setting, is not just about facts and logic. Customers more often buy what they want not what they need and making an emotional connection in the selling process is critical for success. Karem Merali and Shan Khan offer their expert advice on how to successfully tap into clients’ emotions to improve your sales performance. TIP: You’ll feel better too for doing so!

Read More

Thinking of Investing? Should you Invest Personally or in Your Corporation?

Your Chief Financial Officer, Roxanne Arnal, Certified Financial Planner (c) and Optometrist, provides tips to answer this question with an illustrative example of a solo owner of a Professional Corporation with $155,000 of taxable employment income. While there is not a quick and definitive answer, understanding the basic differences between personal and corporate investing will lead you to the right answer.

Read More
Loading

S1 Skyscraper

Our Sponsors

Our Sponsors

Sponsor Logo

S2 BigBox

S3 BigBox

S4 Big Box

Stay Up To Date

Stay Up To Date

Business tips you need to know. Industry news that affects your practice.

You have successfully subscribed. Thanks,