Category: Marketing

Do You Have Shelf Appeal?

An intentional and intriguing frame board that is noticeably distinct will help you differentiate your office from any near competitors. Don’t do ordinary if you want to be the “go-to” clinic in your area for those who want beautiful eyewear and an exceptional buying experience.

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Scrubs or Street Style? The Psychology of Clothing

COVID has driven some offices back to the comfy clinical scrubs for front office staff. Sales trainer, optician and image consultant, Wendy Buchanan addresses the question ‘Scrubs or Street Style?’ and provides a primer on “clothing psychology”. The choice, of course, is yours, but be informed about how the decision might impact client’s perceptions of your practice and your optical gallery revenue.

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Bringing Emotion into the Sale: 5 Tips to Improve Connecting with Clients

Selling to a client in an optical, or any setting, is not just about facts and logic. Customers more often buy what they want not what they need and making an emotional connection in the selling process is critical for success. Karem Merali and Shan Khan offer their expert advice on how to successfully tap into clients’ emotions to improve your sales performance. TIP: You’ll feel better too for doing so!

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