An intentional and intriguing frame board that is noticeably distinct will help you differentiate your office from any near competitors. Don’t do ordinary if you want to be the “go-to” clinic in your area for those who want beautiful eyewear and an exceptional buying experience.
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COVID has driven some offices back to the comfy clinical scrubs for front office staff. Sales trainer, optician and image consultant, Wendy Buchanan addresses the question ‘Scrubs or Street Style?’ and provides a primer on “clothing psychology”. The choice, of course, is yours, but be informed about how the decision might impact client’s perceptions of your practice and your optical gallery revenue.
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The Omicron surge and resulting travel constraints are creating scheduling challenges with major International Trade shows and corporate events. Most organizations are opting to delay Q1 dates and rescheduling for a prime date later in the Spring. Vision Expo East in NYC is still a “go”.
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Your dispensary should and can be more than a side gig. Wendy Buchanan, Optician and Image Consultant, can help OD practices reframe their game for success through multiple pair high-end sales. A proven systematic approach to dispensary management and training can lift your sales, profitability and your team’s spirits. Special offer included.
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Selling to a client in an optical, or any setting, is not just about facts and logic. Customers more often buy what they want not what they need and making an emotional connection in the selling process is critical for success. Karem Merali and Shan Khan offer their expert advice on how to successfully tap into clients’ emotions to improve your sales performance. TIP: You’ll feel better too for doing so!
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Business tips you need to know. Industry news that affects your practice.