The Omicron surge and resulting travel constraints are creating scheduling challenges with major International Trade shows and corporate events. Most organizations are opting to delay Q1 dates and rescheduling for a prime date later in the Spring. Vision Expo East in NYC is still a “go”.
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Your dispensary should and can be more than a side gig. Wendy Buchanan, Optician and Image Consultant, can help OD practices reframe their game for success through multiple pair high-end sales. A proven systematic approach to dispensary management and training can lift your sales, profitability and your team’s spirits. Special offer included.
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Selling to a client in an optical, or any setting, is not just about facts and logic. Customers more often buy what they want not what they need and making an emotional connection in the selling process is critical for success. Karem Merali and Shan Khan offer their expert advice on how to successfully tap into clients’ emotions to improve your sales performance. TIP: You’ll feel better too for doing so!
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The foundation for a successful marketing approach, regardless if the tactics are conventional or digital, is carefully defining your ideal target patients. You can’t be all things to all people.
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All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some of the tactics might be uncomfortable… but others are doing it, and you will have to as well.
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Business tips you need to know. Industry news that affects your practice.