Luxottica takes another step to implement their vertical integration strategy with the majority acquisition of FEDON, an European based glasses cases and packaging corporation. The acquisition secures an important supplier as the luxury frame market consolidates and implementation of sustainability initiatives become increasingly important.
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Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair sales and deeper client connections. Innovative entrepreneur Wendy Buchanan has proven the sustainability of ZOOM eyewear dispensing.
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Patients have diverse tastes and needs, so it makes sense to stock your frame board with recognizable styles from established brands, as well as fashion-forward styles with independent names.
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Selling men’s frames can seem like more of a challenge than selling women’s frames because of two assumptions some practices make: Men don’t like to shop as much as women, and they are less interested in their personal appearance than women are.
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The key to maintaining orderly conduct is to repair broken windows promptly. In an optometric practice, there are also susceptible “windows.”
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