Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair sales and deeper client connections. Innovative entrepreneur Wendy Buchanan has proven the sustainability of ZOOM eyewear dispensing.
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Patients have diverse tastes and needs, so it makes sense to stock your frame board with recognizable styles from established brands, as well as fashion-forward styles with independent names.
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Selling men’s frames can seem like more of a challenge than selling women’s frames because of two assumptions some practices make: Men don’t like to shop as much as women, and they are less interested in their personal appearance than women are.
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The key to maintaining orderly conduct is to repair broken windows promptly. In an optometric practice, there are also susceptible “windows.”
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When it comes to sales, Mani Vaghedi from framedisplays.ca knows how to showcase your products for optimal performance. Speaking at the Vancouver Essilor Alive Summit, Vaghedi suggested focusing on customer service to stand out from big brands and achieve multiple sales.
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Business tips you need to know. Industry news that affects your practice.