Category: Frames

Is Virtual Dispensing a Possibility for Your Practice?

Differentiation, Digital Marketing, Frames, Lenses & Lab Services, Marketing, News, Practice, Products, Recent |

Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair sales and deeper client connections. Innovative entrepreneur Wendy Buchanan has proven the sustainability of ZOOM eyewear dispensing.

Leading Brands & Independent Brands: Why You Need Both on Your Frame Board

Frames, Office Design & Renovation, Patient Experience, Practice, Products, Recent |

Patients have diverse tastes and needs, so it makes sense to stock your frame board with recognizable styles from established brands, as well as fashion-forward styles with independent names.

6 Things to Do to Sell More Men’s Frames

Frames, Marketing, Merchandising, Patient Experience, Practice, Products, Recent |

Selling men’s frames can seem like more of a challenge than selling women’s frames because of two assumptions some practices make: Men don’t like to shop as much as women, and they are less interested in their personal appearance than women are.

Repairing Your Practice’s Four “Broken Windows”

Finance & Operations, Frames, Inventory Management, Office Design & Renovation, Patient Experience, Practice, Products, Purchasing, Recent |

The key to maintaining orderly conduct is to repair broken windows promptly. In an optometric practice, there are also susceptible “windows.”

Visualize Multiple Sales: Selling Through Customer Service

Frames, Marketing, Patient Experience, Practice, Products, Promotions, Recent |

When it comes to sales, Mani Vaghedi from framedisplays.ca knows how to showcase your products for optimal performance. Speaking at the Vancouver Essilor Alive Summit, Vaghedi suggested focusing on customer service to stand out from big brands and achieve multiple sales.