Corporate optometry offices are successful in many ways on of them being by retaining customers. As a doctor, it is your job to ensure that patients return to your practice. You need to be their first choice every time they need a medical complaint addressed. Here are the 3 points in service where you can engage their attention and maintain patient loyalty:
1. Educate the Patient
Eye check-ups are not just a one-time thing. Regardless of whether your patients have serious eye injuries, wear glasses or have 20-20 vision, at some point in time, annual eye exams become essential. It’s up to you to explain to your patients, the necessity of this yearly exam. For the elderly, it is a way of combating early signs of eye diseases.
2. Stay in Touch
You don’t just need to educate your patients while they’re at your clinic. A phone call or a text message can alert your patients when they’re due for an eye test. They can instantly confirm their appointment. Use this communication throughout the year to promote your personal brand. Social media is a great tool to create brand awareness and present an authentic view of your practice to create patient loyalty.
Send monthly newsletters about your practice and valuable information about eye health. Personalizing emails to target a certain patient population can help create loyalty in corporate optometry. Using your ehr information to target dry eye patients and notify them of new technology in your office is a great way to impress patients and keep them loyal in your corporate setting.
3. Marketing is Key
It’s one thing to reach out to patients who you know will come back, but how do you reach out to those who never respond, or those who haven’t been to your clinic at all?
A great way is to spread the word about a promotional offer. Team up with your store manager to see what promotions can be created to help re activate patients to your practice and boost optical sales. Patients that purchase from the optical will continue to be loyal to your practice.
Newsletters, social media platforms (such as Facebook and Instagram), mass emails and automated phone calls can help spread the message about your new promotional offers.
A monthly newsletter can be circulated online with new information about research in the world of optometry. Articles by renowned doctors can also be shared. As long as you’re putting out consistent and relevant content, you’re on the right track. Personal branding is very important with patient loyalty, create a campaign that illustrates how you are different than other practitioners .
Whatever your ways of keeping in touch with the patients, ensure that you keep up with your patients’ demands. Patient surveys and interviews can help you identify what sort of service patients seek and then you can provide it to ensure that your patients return to your office.
Maria Sampalis, OD
is the founder of Corporate Optometry, a peer-to-peer web resource for ODs interested to learn more about opportunities in corporate optometry. Canadian ODs and optometry students can visit www.corporateoptometry.com to learn more.