Bringing Emotion into the Sale: 5 Tips to Improve Connecting with Clients

Selling to a client in an optical, or any setting, is not just about facts and logic. Customers more often buy what they want not what they need and making an emotional connection in the selling process is critical for success. Karem Merali and Shan Khan offer their expert advice on how to successfully tap into clients' emotions to improve your sales performance. TIP: You'll feel better too for doing so!

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Changing Landscapes – Technology Drivers of Change Speaker List Announced

Join Canadian Industry thought-leaders for insights on how technology is driving change in the Canadian eye care and eyewear market. Industry thought leaders share their perspectives on which technologies will have the greatest impact and share insights on what their organizations are focused on. Great list of speakers: Drs. Alan Ulsifer, David Schwirtz, Trevor Miranda, Damon Umscheid and Naomi Barber. See details.



Insight with Roxanne Arnal

Insights with Roxanne Arnal, Optometrist and Certified Financial Planner (R). After years of "all in" engagement in optometry and building a successful private practice, Roxanne changed course. Now she combines her unique skill sets to help Optometrists and their families.

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