Some years ago, I first wrote about the newly-named disorder “compassion fatigue”. My good friend, Dr. John Wilson, told me that it happened regularly amongst health care practitioners who developed close relationships with and compassion for their
clients while working to the point of exhaustion. We have all heard about interns and the burn-out that occurs in the emergency wards of hospitals and in many medical services.

Practitioners are often motivated by the urgency involved and the skill required to deal with the severe medical conditions of their patients. The adrenaline-like high that can result is manageable and even welcomed when we are young. Sadly, as the years pass, the compassion required becomes a burden and the stress and angst that results can be debilitating. What was once a “high” is now a “low”. What often is understated in this scenario is that compassion fatigue impacts on the practitioner and staff relationship as well. The process of building a successful practice or business requires hard work and long hours not only for the professional but for his/her staff as well. When a practice or business fails, both practitioner/owner and his/her staff are impacted. Lives are disrupted. The pressure to succeed is intensified and sometimes a high price is paid by all.

In my case, my father warned me to keep a “balance” and not become too involved with clients and their personal situations. He went on to advise me to do likewise with staff and maintain a professional composure and distance that allowed me to stay on task and help clients exit (in the long term) from their chosen profession with dignity and profitably and satisfy my staff needs at the same time.

Recently, I spent an evening with my dad and vented about a serious matter that is tormenting one of my clients—and me by direct association. I became emotional. He listened carefully, as he does at age 89, and then with a soft voice told me, “It’s your
job son, it’s not your problem.” My client needs help and asked for advice. Her career is in jeopardy, her dreams and
goals are being shattered in a failed business/practice partnership that is also ruining her marriage. The story is long and complicated and will not be told here but, once again I find I am not fully qualified to help. This, for me, is both frustrating and
fatiguing.

What became evident by the end of my conversation with my father, is that I had to stay focused, offer the best advice I could to achieve the end goal of a successful exit for my client and maintain a professional composure that made the service we offer as a brokerage viable and worthy of success.

TIMOTHY BROWN

is Chief Executive Office of ROI Corporation Canada’s national professional practice and brokerage firm.


Share:
Rate:

0 / 5. 0

Spammers and scammers are attacking everybody. Typically, I receive up to 10 scam/spam emails a day, and fortunately, my office uses a defense system that captures about 99% of them. But recently, one slipped through my inbox.

A spammer had perfectly mimicked my email identity and my email signature. Emails came to my office staff using my exact email address. There were a few clues that made us realize later that it was a scam; however, at the time, I was away and the scammers told my staff that I demanded a payment of tens of thousands of dollars be made to one of our regular suppliers.

The spammer had duplicated an invoice that one of our suppliers had sent to us by email several months earlier. The invoice appeared authentic to my staff members. They proceeded to process the cheque. The next day, I returned from my out-of-town trip and was asked, “Tim, why was it so urgent that we had to pay that supplier bill yesterday?” I responded, “I have no idea what you’re talking about.”

The staff member showed me the emails that had been sent demanding a payment be made the same day. I looked at the emails, which appeared legitimate, but noticed a couple of words that I don’t use. One was “muchly,” as in, “muchly appreciated.” I have never used that word. It is grammatically incorrect. That was one of the indicators that the emails were part of a scam.Fortunately, we were able to stop the cheque from being deposited, and then we made
additional precautions and updated our internal security measures to prevent any such similar scams from happening again.

This was very close to being a major financial setback. Three of my staff members actually approved this cheque being deposited. Shortly after, I received another scammer email from one of my clients that appeared legitimate. His actual signature, his actual cell phone number, his actual website and some of the awards he has won were all contained in the email. The message said that he was away and wanted to get a Google gift card for his nephew and asked if I could help out by buying the gift card and emailing it somewhere for him to access.

Obviously, it was a scam and I laughed and called my client to tell him that he had been scammed. He laughed as well and said “I have to thank the scammers because I’m getting calls from people I haven’t heard from in a long time. I’m reconnecting with old friends and buddies and this is a great thing.”

Ironically, in this case, the scammers and spammers unwittingly generated a little bit of humour. It’s easy to laugh off when people can easily recognize these as scams perpetrated by amateurs and hacks using blind and rotating fraudulent email accounts to extract money illegally. But sadly, some scams are effective and they often prey on senior citizens. I have advised my father and other senior members of our family to be careful about telephone scams by people pretending to be nieces and nephews on holiday pleading for money from an older family member.

Security measures can be implemented by you, the company host of your website domain or your email provider. We can set higher security measures with our email, but of most concern is a junior staff member who might be duped and unable to recognize a sophisticated scam for what it is. This is especially true of a scam directive that has been (supposedly) dictated by the employer (read: boss) or other high ranking senior officials in the company. We need more scam (and spam) education, and we should all practice safe email!

TIMOTHY BROWN

is Chief Executive Office of ROI Corporation Canada’s national professional practice and brokerage firm.


Share:
Rate:

0 / 5. 0

What influential people say almost always holds weight and all of their opinions are valued by the people around them.

But guess what? You too can expand your circle of influence if you make some important changes in the way you view the world and yourself.

1. Think for Yourself

It’s not a good sign if you’re easily swayed by public opinion or the latest trends. Believing everything you hear and forming opinions based on other people’s judgments will get you nowhere.

You need to start thinking for yourself. Do your research and study facts before coming to a conclusion. Be willing to change your mind if there’s evidence supporting it. Start tuning out what other people think and only gain influence from what you know.

2. Disruptive the Norm

So many problems result from our lack of empathy and unwillingness to change our ways. You need to be curious about the world and long-running traditions. You shouldn’t be afraid to question the status quo and challenge conventional ways of thinking.

Becoming graciously disruptive means you’re doing it for the right reasons.

3. Innovate

Explore new ideas and try to think outside the box whenever you can. Spark conversations about causes that deserve more attention. When you truly care about the world, this should come naturally to you.

Inspire people around you to think differently and be more open-minded.

4. Network

Make connections everywhere you go. Don’t hesitate to learn about other people’s background and culture. Look out for people in your social circle and add value to their lives. Be forthcoming with advice where necessary to make lasting connections.

5. Welcome Disagreement

When people disagree with your ideas, you need to humble yourself and really listen to what they’re saying. You shouldn’t respond defensively because you don’t know everything and you could’ve easily missed something. It should be more important for you to challenge your own ideas than to always be right.

The other person may have a point and if they do, you should be more than willing to change your opinion.

6. Think outside the box

Deliberately seek newer ideas and technologies instead of waiting for them to come to you. Stay updated with the latest innovations and become an early adopter. Spread the word about what’s coming in the future and always stay in the know.

7. Respond

When someone in your team or circle of influence makes a mistake, you need to take a step back and assess the situation instead of reacting immediately. Value your relationships and respond appropriately to any mishap. The last thing you want to do is cause a scene. If you overreact, people will start keeping their distance from you and trusting you less.

Learning how to be a person of influence may take a while, but with small steps every day, you can change the world and earn a place in everyone’s hearts.

MARIA SAMPALIS

is the founder of Corporate Optometry, a peer-to-peer web resource for ODs interested to learn more about opportunities in corporate optometry. Canadian ODs and optometry students can visit www.corporateoptometry.com to learn more.


Share:
Rate:

0 / 5. 0

We are often approached by ODs who are looking for help to open a new practice. One of the first questions asked – either by the client or by us! – is where? When you are investing a quarter of a million dollars, and often more in construction, it is crucial to get this right. The right location can be the difference between making a profit in the first year or not until the third year, or even later.

Our first recommendation is to think outside the box. While it may be tempting to gravitate to the larger cities because of the denser population, remember that these areas are also the most competitive. They have lots of choice and can choose an experience or service provider that caters best to their particular needs. Strong differentiation in terms of both product offerings and service becomes key for success. Conversely, a smaller, more remote location will allow a more general practice strategy. However, in today’s digital world, it is still critical to create an experience that patients will want to support whether you are in an urban or rural setting.

After determining what will set your new clinic apart, and whether you are going to set up in a larger or smaller community, the next step is to find the physical location that will support your strategy. Commissioning a Geo-marketing Report is the best way to accomplish this. They are produced by non-stakeholders. This tool will compile and analyse the best available data for a given geographical area of interest. Some data taken into account includes competitor information and population demographics for that area, such as age, income level, ethnicity and education level. This data is then matched with your clinic strategy. Ultimately, this will provide you with a consensus report that can pinpoint the ideal location for your new business.

Lastly, your business strategy will also dictate what part of a building you should set up your business in. If you are setting up a primary care practice that will be dependent on optical sales for 50-60% of your revenue, it is imperative that you have street access, visibility and plenty of parking.

Remember to think like a consumer as you make these decisions. The days are gone where patients want to buy glasses from a small selection from an office buried at the back of a medical building. Consumers are gravitating to a different experience, as evidenced by the wildly popular new optical stores popping up all over Canada. A new business owner must rise to the challenge and spend time finding the ideal location for their new practice.

 

CHRISTINA FERRARI

is the co-founder and managing partner of Simple Innovative Management Ideas (SIMI) Inc. and expert Practice Management contributor for Optik magazine. She can be reached at info@simiinc.com


Share:
Rate:

0 / 5. 0

Host Dr. Glen Chiasson speaks with Dr. Fiona Soong, Optometrist at Eyes on Sheppard Optometric Clinic in Toronto and consulting principal scientist in ocular research at Cliantha Research about myopia management and the CooperVision MiSight lens.

 


About the Guest

Dr. Fiona Soong is an Optometrist at the Eyes on Sheppard Clinic in Toronto. She is also a consulting principal scientist of ocular research at Cliantha Research and the lead and co-author of numerous scientific papers. Dr. Soong has served on the board of the Ontario Association of Optometrists and in 1997 received the Canadian Association of Optometrists Award of Merit.

Dr. Soong is certified to fit orthokeratology, and multifocal/bifocal lenses as a means to reduce the progression of myopia (nearsightedness) and prescribe atropine treatments. She is experienced in fitting soft contact lenses for specialty conditions including myopia control, high astigmatism and keratoconus.

 


Episode Notes

It is known that rapid progression of myopia in children is associated with higher risk of adult ocular complications including myopic macular degeneration, myopic retinopathy including retinal detachment, and glaucoma risk. Countries with higher incidence of severe myopia are reporting a high number of new cases of adult blindness.

According to Dr. Soong, Optometrists “need to adopt early intervention strategies in a multi-platform way,” including orthokeratology, atropine therapy and multifocal contacts. ODs should advocate on the child’s behalf to prescribe the strategy best for them and educate parents so they can make informed decisions about their child’s health.

Introduced in 2018, the MiSight One-Day Lens is the only soft contact lens approved by Health Canada for myopia management. The lens, which CooperVision claims is as easy to fit as a standard soft contact lens, uses Active Control Technology with two treatment and two correction zones.

A six-year, four-country study showed children fitted with MiSight dailies had 59% slower myopia progression compared to the control group fitted with single vision lenses, with a 52% correlated reduction in axial length growth.

Resources

 

Dr. Glen Chiasson

Dr. Glen Chiasson

Dr. Glen Chiasson is a 1995 graduate of the University of Waterloo School of Optometry. He owns and manages two practices in Toronto. In 2009, he co-hosted a podcast produced for colleagues in eye care, the “International Optometry Podcast”. He is a moderator of the Canadian Optometry Group, an email forum for Canadian optometrists. As  a host of  “Eyes Wide Open”, Glenn  looks forward to exploring new new technologies and services for eye care professionals.

Dr. Chiasson enjoys tennis, hockey, and reading. He lives in Toronto with his wife and two sons.

Dr. Chiasson splits EWO podcast hosting duties with Roxanne Arnal.


Share:
Rate:

5 / 5. 1

Loving your job can make your professional life a whole lot easier. As aspiring optometrists, this should be at the top of your list of priorities.

It may be impossible to secure a job with the perfect paycheck, flexible timings and a work/life balance, but with some research and a can-do attitude, you too can find a job you love.

When you decided to look for a corporate optometry job, you must have realized that there were too many options out there and no way to know which suits you better. The internet can make you more confused with the influx of information on job openings and everyone telling you what to do and what not to do.

The answer lies with you. Be honest about what you need and what you can compromise on. Following are some tips and tricks that can help you land your dream job.

Know Yourself

You may think you want to work at some corporation, but your experience as an employee there could be the opposite. The grass is not always greener on the other side. Taking inspiration from other people’s lives and what works for them will only hold you back.

Self-awareness will take you a long way because knowing your strengths and weaknesses will allow you to make the right decision. If your workplace falls in line with your values, then you may end up having a great time there.

If you’re someone who loves going on vacations, then you should keep an eye out for places that offer great vacation plans. Some corporate opticals offer 4 weeks vacation at sign up.

Learn About the Organization

Before deciding on a place, make sure you know a little bit about the work culture and benefits they offer. Get in touch with alumni who are employed there and get a conversation going.

You can always ask to set up informational interviews to gauge more of an idea about what you’re getting yourself into. Ask on the Facebook group Corporate Optometry.

Stay Open-Minded but Don’t Settle

Keeping your options limited will only lead to misery. Finding a job is not easy. You need to set realistic expectations and take every rejection as a way to learn and improve.

Feeling like a failure after doing badly in one interview will not serve you well. Sometimes what you think you want isn’t necessarily what will make you happy.

Saying yes to the first job you’re offered is not going to help you either, unless it is all that you want. You may be settling for a lot less than you deserve. Depending on the province and the need for ODs many corporate opticals will pay above average salary and sign on bonuses.

Now that you know the basics, you can go looking for jobs that are fulfilling for you. Remember that haven’t failed until you stop trying.

Finding your dream job can take months, even years, but you need to realize that sometimes it takes a bad experience to help you find what you are looking for.

MARIA SAMPALIS

is the founder of Corporate Optometry, a peer-to-peer web resource for ODs interested to learn more about opportunities in corporate optometry. Canadian ODs and optometry students can visit www.corporateoptometry.com to learn more.


Share:
Rate:

0 / 5. 0

“I couldn’t beat people with my strength; I don’t have a hard shot; I’m not the quickest skater in the league. My eyes and my mind have to do the most work.”

— Wayne Gretzky

I’ve been immersed in the world of sport technology for the past couple of weeks and have had some really interesting conversations about how technology can help (or in some cases hinder) sport performance. One aspect that I’m always drawn to is the potential benefits of using technology to improve an athletes perceptual and cognitive skills.

While most training programs tend to focus on an athlete’s physical characteristics, there has always been at least a passing interest in the “mental” skills that underpin performance. I use quotations because I’m not talking about psychological skills like imagery, goal setting, etc. but referring to the skills that help athletes see the right information and make good decisions. For an example of what can happen when these skills go wrong, have a look at the video below!

In this week’s article, I’ll take a look at how perceptual and cognitive (PC) skills can influence performance and questions that coaches and teams should consider before adopting any type of training tool.

What are PC skills and why do we want to train them?

As I mention above, perceptual and cognitive skills can be thought of as mental skills. Except rather than training psychological skills they focus on how athletes perceive and use sensory information from the competition environment to support their performance. PC skills range from skills that are almost purely perceptual, such as basic visual skills or how athletes control their eyes while performing, to more complex perceptual-cognitive skills like anticipation and decision-making. Now, if we want to get really granular, we could argue that things like visual skills training aren’t perceptual-cognitive skills because they lack the cognitive component but in this article I’m going to refer to everything as PC skills to keep things simple!

Why are we interested in PC skills? You can probably think of any sport and name a player who isn’t the most physically gifted but has excelled because they possess the ability ‘see’ the game better than anyone else – guys like Wayne Gretzky and Lionel Messi come to mind. PC skills are the unseen skills that allow these players to dominate the game. Think about it, at the highest levels of sport, physical skills tend to be less of a limitation for athletes so we need to look at other areas to explain the incredible advantage some athletes have. And before anyone freaks out and says “well physical skills are important too”, absolutely. It’s the combination of a wide range of capabilities that contribute to expertise but, I’d argue, that aspects like PC skills are what sets the best of the best apart.

Key questions to ask yourself

The  Modified Perceptual Training Framework (MPTF) is a scientific approach to evaluating PC training tools and is designed to be fairly easy to use but, if that’s not your cup of tea, there are pretty straightforward questions you can ask yourself when considering adopting a training tool.

Does it look like the game? Remember concepts like specificity and representative learning design suggest that better transfer occurs when the information presented and actions required are closer to game-like. Is it targeting skills that are important for your sport? Again, think sport-specific here.

Is the tool training skills that would actually be used in competition. Beware of tools that target really generic skills – you’re more likely to be disappointed by the results.

Has the developer got any support to show that it works? Don’t take their word for it, look for anecdotes, case studies, or better yet experimental evidence. They’re trying to make money at the end of day and the best way to sell a product is to show that it works. It’s in both of your interests

DEREK PANCHUK

Derek Panchuk is the founder of Chiron Performance and a Skill Acquisition Specialist with over 15 years experience working with elite athletes. Derek completed his postgraduate studies with Prof Joan Vickers at the University of Calgary where he studied gaze behaviour and Quiet Eye of elite hockey goalies. From 2014-2018 he was the National Lead in Skill Acquisition at the Australian Institute of Sport.


Share:
Rate:

0 / 5. 0

What do you get when you combine an Engineer and an Optometrist?

Keep reading to find out how Dr. Gerry Day manages to combine his

education as an engineer and his passion for eye care.

Gerry Day owns three practices in the Sarnia – Lambton region of south western Ontario.

Dr. Gerry Day

Optometrist, Professional Engineer

Doctor of Optometry, University of Waterloo, 1996

Chemical Engineering, University of Waterloo, 1991

 

How did you get into the eye care business?

I actually started my career as an engineer working for the oil company, Suncor. I had the good fortune to have several different positions that gave me a great business background for later operating my optometry practice. First, I worked in the oil refinery dealing with complexities of day to day operation of making gasoline and other petroleum products. Next, I spent time in time in Industrial Marketing. That gave me a background in product market strategies and competitive pricing. After that I was moved to manager of company operations, where I got experience overseeing and developing my reporting managers and their many gas station employees. My final role at Suncor, was as a business analyst which gave me experience in competitive analysis, budgeting and strategic planning. It looked like my career was set, tackle an MBA and pursue more senior management positions on the horizon. That’s when I decided to take a step back and to reflect on my career and what I wanted to achieve when it was all done. Did I want to pursue the corporate ladder or did I want to pursue my lingering interest in optometry that had started way back in high school. Should I go back to school, open my own practice and spend my career helping people see better? I decided to write the optometry admissions test, did well enough to apply and the rest is history.

What have you done to set our practice apart?

The single biggest thing we have achieved to differentiate the way we practice is Super Techs. Several years ago, we assessed the patient journey through our practice and found there was many inefficiencies and too many hand offs between staff, doctors and patient. A typical visit included Checkin at reception then to pretest, on to optical tech and scribe, then to optician and then finally to check out. Too many missed communications over billing, eyewear needs, future appointments were occurring. So we implemented our super technician program. In our system, a patient checks in and then is greeted by a super tech. The super tech performs testing, scribing, education and dispensing, staying with the same patient for their whole journey through the office until their final stop with admin at check out. Super techs were trained and tested in pretesting, pre-examination, scribing for doctor, patient education and lifestyle dispensing skills. It was challenging work but my staff rose to the occasion and now find it very rewarding. Our patients now have a much more efficient and connected eyecare journey, staff are empowered in eye care delivery and my time with patient is much more efficient and it allows for better quality doctor patient interaction.

 

What is your definition of success?

I see the definition of Success being different for each individual optometrist. Success for an optometrist is achieving the perfect mix of Clinical Optometry, Business Management and Lifestyle, that provides good income and time to enjoy quality of life. My current mix is three days of patient care, two days of administration, including work for Eye Recommend board of director’s and time off for family and personal pursuits. I currently take 6-7 weeks of vacation to follow aspirations of travel and outdoor recreation. That’s success for me. Another interesting combination I recently heard was of an optometrist who was a scuba instructor in Belize. He arranged his optometry practice to enable him to take several months away from his practice each year to be a dive instructor…perfect balance for him.

What is your favorite past time or hobby?

Mountain biking has been my favorite past time for 20 years. I love being out in the woods and exploring the trails. We travel each year to different mountain biking destinations across Canada and the United States. My other passions are family boating and travel. Our next journey is Greece in 2018 and hopefully Australia/ New Zealand in 2020.

Perfect Day?

My perfect work day is enjoying the growth and development of my staff. I love to see their passion for eyecare, super rewarding. There are many perfect leisure days to be had. The world if a fascinating place, anywhere from your back deck to travel destinations. The end to my perfect day is sitting on the beach with my family and our dog. Talking, skipping stones and enjoying the sunset.

What is the best possible future invention?

Anything that would enable better eye care for those who don’t have access to care, especially 3rd world countries. For example, an easy to use hand help laser for performing peripheral iridotomies. Many of the world’s people are hyperopic and that brings with it, narrow angles. While on a mission in Zanzibar, I saw an 18 yr old patient that was blind due to angle closure glaucoma. That was sad to see and never forgotten. Preventable blindness, no care available on the whole island. A portable laser would enable field teams to assess, treat and prevent blindness.
Outside of eye care, a cure for cancer.


Share:
Rate:

0 / 5. 0

Host Glen Chiasson speaks with Warren Modlin, founder of NeuroDynamicVision.org and a trained optometrist with 25 years of optical industry experience, about how optometry should be at the forefront of the eye-brain connection and how to make sports vision a rewarding practice differentiator.

 

 


Warren Modlin

About the Guest

Warren Modlin is a trained optometrist with 25 years of optical industry experience. As VP of product strategy for Oakley, Warren helped develop sports vision eyewear for a broad range of sports specific verticals including cycling, golf, baseball and more. He is the founder and CEO of NeuroDynamicVision.org.

 


Episode Notes

NeuroDynamic Vision (NDV) was founded by Optometrist Warren Modlin, an industry veteran with over 25 years of experience including eight years at Oakley. NeuroDynamic Vision was created as a resource for eye care professionals to expand their value in a highly competitive market place with retail consolidation, online competition, AI and technology in the area of vision performance for athletes.

In this podcast, Warren explains where to find the latest scientific evidence  and resources on the subject of vision performance. He explains how the techniques used by NeuroDynamic Vision can evaluate concussion protocols and help bring athletes back on the road to wellness.

According to Warren, “The core of what we offer is the understanding that vision goes beyond 20/20.” Optometry is at the forefront of eye-mind-body connection and optimizing human performance.

Warren shares his insights on how Optometrists can bring vision performance into their practice and how to market and manage a practice conducive to athletes. He walks through an athlete’s experience in his practice, from assessment to developing an 8- to 12-week plan for an athlete’s sensory-cognitive training.

Resources

 

 

Dr. Glen Chiasson

Dr. Glen Chiasson

Dr. Glen Chiasson is a 1995 graduate of the University of Waterloo School of Optometry. He owns and manages two practices in Toronto. In 2009, he co-hosted a podcast produced for colleagues in eye care, the “International Optometry Podcast”. He is a moderator of the Canadian Optometry Group, an email forum for Canadian optometrists. As  a host of  “Eyes Wide Open”, Glenn  looks forward to exploring new new technologies and services for eye care professionals.

Dr. Chiasson enjoys tennis, hockey, and reading. He lives in Toronto with his wife and two sons.

Dr. Chiasson splits EWO podcast hosting duties with Roxanne Arnal.


Share:
Rate:

5 / 5. 1

The optometry world is changing dramatically, especially with the increase in competitors. It is essential for practitioners to find new and unique ways of growing their practice and setting themselves apart from other providers.

Like any other small business owners, an OD has to be liked and respected by their customers. If you are an independent OD who is looking to give yourself an edge, here are some simple tips to consider for standing out from the crowd:

Use the Power of Technology

This might come as a surprise to you but most patients are impressed and amazed more by the advanced instrumentation that an OD has set up in their exam room more than the OD themselves. They consider all optometrists to have the same level of skill and expertise. Therefore, a good way to differentiate you is by using the power of technology.

Tools like retinal camera allow you to impress the patients, provide them with premium-quality care and give a boost to your revenue at the same time! This kind of technology doesn’t only let you stand out but also allows you to get faster, efficient, and more error-free results.

Communication is the Key

While advertising your practice, always remember, communication is the key. You really want to communicate with your patients and make them understand the work you do. Get the right message across; use pictures to illustrate the value of your practice, be transparent about the hours you are willing to accommodate to your patients. Make sure that your advertisement is catchy enough to grab the attention of a potential customer.

Even the most ideal location won’t do you any good if you fail to get your point across to your prospective patients.

Customer Satisfaction

Have you heard that in the business world a customer is always right? Same goes for your optometry practice. You need to hire staff that is friendly and considerate of the patients. As an optometrist, you should be very easy to talk to. Patients never like to be rushed, especially when the matter is about their eyes. Try to ease the patients into a conversation. Ask them how they are doing and make them feel as comfortable as possible.

The most important thing you can do to satisfy your patients is to listen to them and their needs carefully. Provide them with all the possible, safe options and treatments available to them and answer as many questions of theirs as possible.

Give Suggestions

Give suggestions where required. This practice will not only make your patients feel that you are going the extra mile to provide them the best service but will also be beneficial to your revenue. Moreover, this conversation won’t take up much of your time so it’s a win-win solution!

Use the above tips to grow your practice and stand out from other optometrists in your community!

MARIA SAMPALIS

is the founder of Corporate Optometry, a peer-to-peer web resource for ODs interested to learn more about opportunities in corporate optometry. Canadian ODs and optometry students can visit www.corporateoptometry.com to learn more.


Share:
Rate:

0 / 5. 0