Eyes Wide Open Podcast Host, Dr Glen Chiasson explores the field of myopia management, particularly the use of new spectacle lens options from ZEISS that are specifically designed to reduce myopic progression in children.

Glen interviews Dr. Jeff Goodhew, who launched their optometric practice into myopia management four years ago. Along the way, Jeff and business-life partner Dr. Tina Goodhew, learned about the new technologies and evolved their practice protocol to optimize how patients and parents were educated about treatment options for myopia control.

Best Quote:

“We can’t think that glasses are simply a fix for the refractive error, they are a therapeutic option to treat myopia.”

 


Dr. Jeff Goodhew

About the Guest

Dr. Goodhew graduated from the University of Waterloo with his Optometry degree in 1993 and became therapeutically licensed in 2000. He enjoys being an active part of his profession, having served as the President of the Ontario Association of Optometrists from 2014 through 2016. Dr. Goodhew also served as the co-chair of the National Public Education Committee for the Canadian Association of Optometrists. Dr. Goodhew has served as a consultant/speaker for ZEISS, Alcon, Johnson & Johnson Vision Care and Cooper Vision.

 


Episode Notes

The Brien Holden Institute predicts that ½ the world’s population will be myopic by the year 2050 and the linkage of severe juvenile-onset myopia to later-in-life serious eye diseases is well-known.

Jeff offers tips on integrating myopia management into your practice, and the need for well-defined processes to optimize patient care and define a practice protocol.

He discusses ZEISS spectacle lens options for myopia management, and what role these more benign treatment options play in myopia management, including their mechanism of action, which lens option to use for various cases and what results might be expected.

Dr. Goodhew stresses the opportunity in myopia control for Optometry and shares an interesting anecdote about an encounter with a Family Physician on the role of Optometry versus Ophthalmology.

Resources

 

Dr. Glen Chiasson

Dr. Glen Chiasson

Dr. Glen Chiasson is a 1995 graduate of the University of Waterloo School of Optometry. He owns and manages two practices in Toronto. In 2009, he co-hosted a podcast produced for colleagues in eye care, the “International Optometry Podcast”. He is a moderator of the Canadian Optometry Group, an email forum for Canadian optometrists. As  a host of  “Eyes Wide Open”, Glenn  looks forward to exploring new new technologies and services for eye care professionals.

Dr. Chiasson enjoys tennis, hockey, and reading. He lives in Toronto with his wife and two sons.

Dr. Chiasson splits EWO podcast hosting duties with Roxanne Arnal.


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The cornerstone of a superior, profitable practice is the productivity of a staff that is focused on patients and practice issues each work day. I am a part-time associate in a two-doctor, four-employee practice, We Are Eyes, in Boca Raton, Fla., and our practice works hard to keep our employees productive and focused on patient care.

Here are key ways to boost productivity, and some of the distractions that could damage productivity–and what to do to emphasize the positive use of tools like smartphones and tablets, while decreasing the chances of these things becoming distractions.

MAKE THE MOST OF YOUR EHR

Electronic health records are designed and intended to make a practice more productive, but most doctors find themselves less productive at first. Practices that transition from paper to EHR find that it changes the way employees communicate with each other.

Doctors find themselves spending more time entering data and less time with patients at the beginning. And if they choose to delegate the data entry to an employee, again, that is less time that the employee has to do other tasks.

But once the transition period is over, and the practice has worked out all the initial EHR kinks, a good system can make the doctor and support staff more productive. An EHR system can allow for patient data to be shared more easily between multiple physicians and between physician and support staff.

An EHR can also eliminate medical errors that occur from poor physician handwriting. The days of the optician filling a spectacle prescription with -3.25 when it should have been a -3.75 are less common with EHR.

EMPHASIZE TEAM WORK

I believe that the best way to enhance productivity is with teamwork. One team member cannot be successful without the help of everyone else. And no team member fails alone either. For example, if an optician has a really big sale, but the insurance was not billed properly, and the patient was not notified that the glasses were ready in a timely manner, the patient is likely to be upset and not return. But if everyone does their part, the success is shared and everyone benefits, not just the optician.

HOLD REGULAR STAFF MEETINGS & EMPOWER EMPLOYEES

Holding regular staff meetings are critical for overall productivity. But just like anything else, many employees will consider too many meetings a waste of time. The key is to have meetings with a clear goal and keep employees engaged. Sometimes my employees get tired of hearing me say the same things over and over again. So, I often allow someone else to run the staff meeting.

For example, give a technician the opportunity to educate the entire staff about the features and benefits of a diagnostic technology. Let the technician research glaucoma and the importance of visual fields testing and OCT. Have them work with insurance billers and understand the appropriate coding involved. Allow them to present the case of a patient who is being treated, and how it affects their lives. The goal is to have the entire staff take pride and personal responsibility for the work they do. They will be more productive as a team if they know it is making a difference in a patient’s life.

IDENTIFY PRODUCTIVITY CHALLENGES

The most common challenges to staff productivity are socializing with co-workers, online activities, texting, personal phone calls and social media. When employees waste time, it also looks unprofessional to patients. If left unchecked, the poor habits of a single employee can eventually spread to other employees. Before you know it, you have a problem with office morale, high employee turnover and major headaches for management. If managers are constantly forced to babysit employees, they can become overwhelmed and less productive themselves.

Before solutions to productivity killers can be established, it is important to understand why employees are wasting time. According to Salary.com’s Wasting Time at Work Survey, 35 percent of employees waste time because they don’t feel challenged. Other reasons for wasting time are lack of incentive to work harder, lack of job satisfaction and just being bored with work.

FIND SOLUTIONS

A key solution to productivity killers is starting with good habits from day one. When a new employee is hired, they should have a crystal clear understanding of their office policies and their manager’s expectations. And a new employee should understand on day one what the consequences of poor behavior are. In addition to understanding what their job description is, a new employee should also know how they affect the entire team. When an employee knows that they are part of a team and that their performance affects the entire office, it is easier for them to see the value in what they are doing and feel a sense of purpose.

But what does an employer do with that long-time employee who won’t stop texting? Or the employee who clocks in on time and spends 20 minutes drinking coffee and socializing? The key here lies in the manager. Managers need to lead by example. If a manager is constantly socializing and doing personal activities themselves, there is no hope of controlling the rest of the staff. Then, it is critical to set, communicate and remind employees of expectations. If your staff knows that their performance is valued, being measured consistently, and that there are specific consequences, they are more likely to be constructive and less likely to waste time.

MONITOR PERSONAL DEVICE IN OFFICE

Smartphones at work can hurt your practice with wasted time–or be used as tools to improve the patient experience.

It seems like everyone is addicted to their cell phones. And when a practice owner or manager sees productivity being killed by smartphones, the knee jerk response is to confiscate everyone’s phones. Lock them up in a drawer. Forbid employees from checking their phones while they are on the clock. Inevitably, the argument will come from the employee who needs their phone to communicate with family members in the event of an emergency. Many employees may feel more anxious and distracted if they feel unconnected. How does an employer balance and respect an employee’s private life with their work life?

An optician in Dr. Nguyen’s office checks his smartphone while working on a patient order. Dr. Nguyen says mobile devices like smartphones can be distractions, or they can help staff better serve patients, providing an easy way to look up information or additional products to order.

Each office has to establish their individual policy. Each practice owner has to be comfortable with their own decision. And whatever a practice owner decides to do, chances are, they will make some employees upset. But if you create a policy in writing, make it plainly known to all employees. Make the consequences known clearly as well. If you choose to be hard line and lock up all personal devices during work hours, then be consistent with all employees, no exceptions. But then consider allowing an employee to give family members the ability to call them on a landline in the event of an emergency.

Personally, I use my smartphone to look up information, market the office and communicate with patients regularly. It would be impossible to ban smartphone use in my office. But I have a strict rule that employees cannot have their cell phones out while they are with patients. Devices need to be in their pocket or in the desk drawer, not on the top of the desk where patients can see them. When patients are in the office, taking care of them is the priority. I know I cannot watch all the employees every minute of the day. I believe in the honor system, and I believe in strict consequences if they are caught with their phones out when they are with a patient.

TURN PERSONAL DEVICE USE INTO A POSITIVE

Even with all your efforts, there may be that one employee who cannot go more than a few minutes without checking their phone. There is always that one employee who distracts others with stories about their evening plans or their kids. These are the employees who make great advertisers and marketers for your office. These employees know more about social media than practice owners typically do. This is an opportunity to turn productivity killers into productivity helpers. If you have an employee who is an expert at Facebook, Instagram, Twitter, SnapChat and Pintrest, make them your social media guru. Give them a set amount of time each day to use their social media skills to market your office. Be sure to set specific limits and check on their productivity.

MANAGE YOUR OFFICE’S INTERNET USEAGE

If you don’t already have your internet filtered for employee workstations, go immediately to your server and block specific web sites. There is no reason an employee should be able to access dating and unsavory web sites at the office. Blocking other social media sites from workstations may sound extreme, but it can eliminate problems before they start. The only caveat is to be sure not to block any social media networks, like Facebook, related to the marketing work your employees do.

GUIDE AMOUNT OF TIME SPENT ON STAFF-PATIENT SMALL TALK

Another source of wasting time is personal conversations between staff and patient. We all want our patients to feel at home in our office, and to feel that we know them on a personal level, but a conversation that goes too long will affect productivity, especially if other patients are waiting. Employees should be trained to be friendly and attentive, but to know when to politely end a conversation with a patient.

For example, if an optician is extremely detail-oriented and takes pride in the fact that they really get to know the patient, patients will love them and request their services regularly. But if each simple encounter takes over an hour, take that optician aside and let them know how valuable they are, and how you and your patients appreciate the job they do. But make it a goal to politely finish a conversation and move on so other patients don’t have to wait.

THUY-LAN NGUYEN, OD

Thuy-Lan Nguyen, OD, teaches at Nova Southeastern University College of Optometry and works part time as an associate at We Are Eyes in Boca Raton, Fla. To contact her: TLNGUYEN@nova.edu


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If there’s one situation that’s guaranteed to make practice owners and managers break out in a sweat, it’s an open position that goes unfilled for too long.

The pressure to fill open jobs quickly is real, and with good reason; the costs of empty positions are very real too:

  • Uncertainty for patients and customers
  • Increased workload for other employees
  • Reduced revenue
  • Lost productivity
  • Poor employee morale

The best way to mitigate the damage is to get your team back up to full speed by recruiting new staff as quickly as possible, right? Wrong!

Hiring in a hurry may seem like a good idea, but in fact will likely bruise your bottom line even more.

The High Cost of Bad Hires

Unfilled positions are costly, but bad hires are even more expensive in the long run.

With increasing pressure to fill vacancies, it’s tempting to fall into the trap of believing that somebody – anybody – is better than nobody. In most cases, however, a “panic hire” only serves to make a bad situation worse.

In the rush to hire a warm body, shortcuts such as interviewing too quickly, not screening applicants carefully, and failure to assess the candidate’s “fit” with the job and your office culture are common, and costly mistakes.

A U.S. Department of Labour study found the cost of the wrong hire can be as much as 30% of the employee’s first-year earnings. Can your practice afford that financial hit?

Bad hires inevitably result in high employee turnover. Turnover is costly.

A study from Inc. Magazine pegs the average turnover cost for a minimum wage job at $3,200; for managers and higher-level staff the costs increase significantly:

  • Entry level: 35-50% of annual salary
  • Mid-level: 150% of annual salary
  • High-level: 400% of annual salary

Take Time to Hire Right the First Time

As tempting as it may be to fill a vacancy as quickly as possible, a bad hire is more costly than having no hire.

Take the time and use all the resources available to ensure you fill the position with a candidate who not only is qualified, but is the right fit for the job.

It’s easier than you think! Web-based platforms like Eyeployment.com can help reduce the workload and take the guesswork out of the hiring process for businesses both large and small.

By screening candidates both on your criteria, and on their potential fit with the job, these tools help you identify which applicants have the skills, values, work ethic and personality traits most likely to lead to success in your position.

Eyeployment.com even creates customized interview guides for each candidate, ensuring you focus on the right questions that will help you make the best decisions.

Bottom line – don’t panic! Hiring in a hurry is no way to find the best fit for your job vacancy.

Focus on what really matters – employee fit – and you’ll be glad you took the time to hire well.

JAN G. VAN DER HOOP

Jan is the co-founder and president of Fit First Technologies, a company that applies its predictive analytics to the task of matching people to roles. Those algorithms drive platforms such as TalentSorter, FitFirstJobs and Eyeployment.com, which are relied upon by organizations to screen high volumes of candidates for “fit” in their open positions.


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The average person spends 13 years and two months at work, according to one analysis from HuffPost Australia. Compare this to the 328 days people spend socializing with friends, on average, over the course of a lifetime and it is a startling difference.  No wonder it is so important that our work lives bring us purpose and meaning.

There is another compelling reason that I wanted to look more closely at Purpose and how achieve it at work: the Millennials.  Most of our offices employ people in this age group.  How can we understand what drives and motivates this group better so that their job satisfaction is greater? And in turn, their performance is better?

The first task is to define and understand what purpose is and how is comes to have meaning for each individual.

When we first set out to open Simple Innovative Management Ideas, our purpose was clear. With the changing regulations in Ontario and the ability to charge retail for the first time in Ontario, many Optometrists were seeking assistance to guide them through the transition.  The idea of being able to use my business acumen and years of experience to help optometrists improve their business outcomes appealed to me very much!

As the years have passed by, however, and the work has evolved and increased, my purpose has become unclear at times.  Just like the clients we serve, I have had to spend time reflecting on the “why” of what I am doing. According to Emotional Intelligence:  Purpose, Meaning & Passion from Harvard Business Review, in order to find your leadership purpose the first task is to “mine your life story for common threads and major themes.”  In order to do this, ask yourself these questions:

  1. What did you especially love to do when you were a child? Describe a moment and how it made you feel
  2. What have been two of your most challenging life experiences? How have they shaped you?
  3. What do you enjoy doing in your life now that helps you sing your song?

The ultimate goal here is to sum up all of these experiences to succinctly articulate your purpose.

By example, let me share my own thinking on this.  I have always enjoyed meeting new people. I derive a lot of satisfaction from listening to their stories and relating it to something I have heard or learned elsewhere. I just enjoyed this type of interaction.  It was while I was doing my MBA that I came to understand what I was doing from a different perspective. We had an assignment where classmates were asked to reflect on what each team member brought to the table.  For me, they said “Kelly is able to take all the opinions and ideas generated around her and formulate a cohesive and collaborative plan.”  Now with SIMI, the ability to bring collective knowledge and agreement to bear with new clients brings me a deep sense of fulfillment and satisfaction.

From this, I am imagining my purpose statement could be something like: To share all that she learns to orchestrate success for others. This statement feels powerful to me. I WANT to be the person who does this.

As a practice owner, it is vital that you take time to think back on your purpose; what brought you to optometry and what drives you forward today.  Because the reality is, employers have the added burden of facilitating a sense of purpose for their employees.  An employee’s sense of purpose will be directly related to the purpose expressed by the owner.

The receptionist’s purpose might be to make every patient feel welcomed and cared for.  The optician’s purpose might be to ensure that every patient leaves feeling confident in their new glasses.  The challenge for employers and employees alike is to look deeper than the surface tasks to uncover the piece that drives them to excel in their role.

It is the sense of purpose – that idea that there is true value in what each of us is doing – that will ensure that the 13 plus years that we each spend on average at work are enjoyable and productive.

KELLY HRYCUSKO

is the co-founder and managing partner of Simple Innovative Management Ideas (SIMI) Inc. and expert Practice Management contributor for Optik magazine. She can be reached at info@simiinc.com.


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Any discussion on how to compete in today’s challenging environment for Optometrists places emphasis on competing with better products and enhanced retail strategies. I would encourage Optometry to add “Performance Vision” to the toolbox of competitive strategies.

In a world of AI, algorithms and technology, Optometry must evolve from gathering visual acuity data to offering a more comprehensive analysis and an implementation plan for Functional Vision and Performance Vision.

While online and commercial retail offers better, cheaper and more convenient products, Optometry can offer a transformational improvement in lifestyle quality. From neurodynamic vision improvement on the sports field to myopia management in the classroom, Performance Vision offers a sustainable competitive differentiation.

The exploding ecosystem of Performance Vision products and services is an important step forward in Performance Vision. In developing our Neurodynamic Vision Performance Arena, we have Eye Tracking technology, Perceptual Cognitive tools, Visual Motor reaction tools and integrated test battery for Vision Function Analysis to evaluate and elite athletes both at student-athlete and professional levels.

In my assessment of the Canadian market ecosystem for Vision Performance, it  punches far above its weight, with many centres of excellence.

When you combine this technology with expert training and mechanical integration, you are able to offer a unique, one of a kind and competitively differentiated transformation that will separate you from the ordinary.

Neurodynamicvision.org offers a unique advertising platform to reach influential gatekeepers, product development specialists, performance centers and athletes within the new eco-system. An estimated 8.5 million high school student-athletes, 200K performance gatekeeps, Professional athletes, teams and leagues are all potential beneficiaries of this new and exciting opportunity to improve overall human performance, on and off the field.

Warren Modlin

WARREN MODLIN, DIP OPTOM (SA)

Warren is a trained optometrist with 25 years of optical industry experience. As VP of product strategy for Oakley, Warren helped develop sports vision eyewear for a broad range of sports specific verticals including cycling, golf, baseball and more. He is the founder and CEO of NeuroDynamicVision.org.


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Marketing has become a more complicated endeavour for optometric practices.  Not too long ago, offices would ensure their business listing was in the Yellow Pages and would maybe pay for an ad in a local publication. That was the extent of their marketing.

Today, marketing for optometric practices includes many more elements; building a website which needs to be refreshed every 3-5 years, spending money on Adwords and maintaining a presence on different Social Media platforms.  The question we are always asked is how much do we spend?

In general, we recommend that our practices spend 5% of their average monthly gross revenue. We also need to understand what the clinic’s business goals are, which will impact this spend. If the clinic is rolling out a growth strategy – because they are bringing on a new associate, offering more office hours or even opening a second location – the spend is going to be greater.

If the goal is to ensure that the clinic keeps it’s new patient acquisition number close to their attrition rate, the spend may be a bit lower.

Once the clinic has determined how much they are budgeting for their spend,  it is critical that the clinic then track some key metrics to ensure they are getting the expected ROI.

I am going to use an example in order to demonstrate how we evaluate an ROI for a practice’s marketing spend.

A clinic wants to increase its new patient numbers. It currently brings in $60 000 gross revenue on average per month.  If we multiply $60,000  by 12 months we know that the clinic brings in approximately $720,000 in gross revenue every year.

The marketing budget should be 5% of $720,000 which is $36,000.

Further, this clinic’s revenue per patient is $300. Therefore, if the clinic spends $36 000/year or $3000/month, the breakeven point would be 120 new patients over the year or 10 new patients in each month month. The 121st patient represents the net gain.  In order to claim a return, we would be looking for at least 11 new patients each month.

As well, in order to accurately credit this marketing spend to new patient acquisition, you will need to determine that it is NET of new patients from previous marketing efforts. If you have been averaging 20 new patients every month, then your break even on the marketing spend is 30 patients.  Only at the 31st patient are you starting to see an ROI.

Every business needs to spend money to make money – and that includes Optometry. It is critical to invest in advertising dollars to ensure that your business is healthy and continues to grow.  It isn’t enough, however, just to blindly invest dollars.  It is critical that you also take time to evaluate the impact of the marketing efforts so you can pivot as necessary.

CHRISTINA FERRARI

is the co-founder and managing partner of Simple Innovative Management Ideas (SIMI) Inc. and expert Practice Management contributor for Optik magazine. She can be reached at info@simiinc.com


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A client called me the other day to say that he was approached by one of my competitors professing to have a very serious buyer for his practice. The broker went on to suggest that the practice did not have to be advertised on the open market nor should it go through the usual procedure of multiple buyers competing for ownership of the practice. The client was at first enticed by this proposition and realized that he may be able to negotiate a lower commission with the broker if they had a willing buyer waiting in the wings.

Then the client asked me, “Do you think this broker will get me the best price for my practice if they are only working with one buyer?” In my experience, the open market has always proven to yield more than one interested purchaser in most instances and generally speaking the open market silent sealed bid competition will always yield a higher price.

Of course, this is impossible to prove if multiple offers are not presented—how could any broker claim that a buyer is submitting the highest price, given that only one buyer is being negotiated with?

The client then further asked me, “Who do you think this broker is working for, Tim, when they are bringing me this one special buyer?” It brought to mind the antiquated concept of dual agency and multiple representations, whereby a broker works for both buyer and seller. In most provinces, this is still permitted, although I have always argued that it is an absurd concept because nobody can serve two masters.

I encouraged the client to contact the broker and ask him or her a straightforward question. Is he or she being paid a finder’s fee or commission by the purchaser in order to locate practices that the purchaser wants to buy? At the time of writing this article, neither the client nor I know the answer to this question.

In the past, purchasers have approached me and offered to pay me a direct commission above the sale price of the practice if I promised to bring forth highly desirable listings for their exclusive review before taking the practice to market. I have always refused. I do not, nor will not, serve two masters.

If I was selling my house and an agent approached me and said they have a special buyer and that the normal routine of placing a sign on the lawn and conducting an open house is not needed because this buyer is motivated, I would be suspicious that this realtor may be working with a preferred purchaser on a secret or undisclosed commission agreement. According to the real estate legislation that I am aware of—doing so is contrary to the Code of Ethics and if a broker or realtor is acting for a buyer and not telling the seller they are being paid by that buyer, they are breaching one of their fiduciary duties.

Serving two masters will place anyone in a very difficult and compromising situation. Who do you disclose all relevant facts to? If a buyer says he or she will pay more, do you have to tell the seller? If you are also working for the seller and he or she says they will accept less, do you have to tell the buyer?

I never put myself in that position, or any of the sales representatives of my company. And the province of British Columbia may agree with me; recently BC legislators proposed that the type of dual agency discussed here should be regulated. Regardless of any legislative outcome, I caution possible sellers, to be very wary of anyone who appears to be serving two masters. Instead, pick one or the other.

Jackie Joachim, COO ROI Corp

JACKIE JOACHIM

Jackie has 30 years of experience in the industry as a former banker and now the Chief Operating Officer of ROI Corporation. Please contact her at Jackie.joachim@roicorp.com or 1-844-764-2020.

TIMOTHY BROWN

is Chief Executive Office of ROI Corporation Canada’s national professional practice and brokerage firm.


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One of the more fascinating parts of having a Data Analytics system and tracking metrics are the trends that we see both within an office and sometimes across many offices.  Our job, as we analyze these trends and data, is to try to determine WHY we are seeing a certain trend in the numbers we analyze.  Our experience in the office or in the industry in general, will lead us to make certain hypotheses about what we are seeing.

The next step is to either prove or disprove our theory.  To do that, we may need to track some activities manually.   While we always prefer to collect and use digital data, sometimes the answers we are seeking aren’t captured in the software.

For instance, we recently detected a declining capture rate in one of the office’s we work with.  The trend was specific to the associate and not the owner, who continued to see a steady or improving capture rate.  We speculated about what could cause this trend that had persisted over two quarters.  Were the dispensers not paying as much attention?  Were the patients seeing the associate different from the patients that see the owner? Were some of the solutions offered to the patients more effective than others?

When we spoke to the owner and associate, it wasn’t a trend they had been aware of prior to our conversation.  They began the same process of speculating about what could be causing it.  It certainly lead to a productive conversation about how the associate was finding it difficult to find someone to hand off to – a problem that the owner wasn’t experiencing.  Otherwise, they couldn’t pin point what the exact cause might be.

We decided to go through the exercise of tracking for a month to see what the root cause was.  We made a simple chart with the following headings:

  • Px Name
  • Glasses Solutions offered by Doc
  • Solutions purchased
  • Reasons for NOT purchasing
  • Who doc handed off to

We then tasked the associate with making sure the chart was filled out every day.  Part of the process was seeking out the Optical Manager to determine who purchased, who didn’t and why.

This exercise was productive for two reasons; one, it gave the associate an opportunity to connect on a regular basis with the optical manager.  It also lead to some insights into what resulted in a higher capture rate.

After tracking this information, we came up with two action items.

The first was to assign a dispenser to each doctor every day.  This way, there was no question when the associate came out who should be stepping up to catch the patient.

The second was the need to do an inventory analysis.  While the patients who were seeing the owner were finding frames that suited them, the associate’s patients seemed less likely to find their perfect pair.

We are now going to dig a little deeper and analyze what the objections and how we can close the gaps.

Tracking data can show us trends we may not even be aware of. While we may have hunches as to why the trend is occurring, it is a worthwhile exercise to put your hunches to the test. Not only will you have a better idea of how to close the gap but you don’t know what other benefits you may also discover.

KELLY HRYCUSKO

is the co-founder and managing partner of Simple Innovative Management Ideas (SIMI) Inc. and expert Practice Management contributor for Optik magazine. She can be reached at info@simiinc.com.


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You’ve just graduated from Optometry school and a world of opportunity and endless possibilities lie ahead. Finding the right job in corporate optometry can be difficult. Not all corporate opticals are the same. New grads looking toward Corporate Optometry would do well to learn about the different packages and requirements that are out there

There are many job opportunities in corporate optometry. Many can be found on job boards or on company websites. The most lucrative and sought out, however,  are usually not posted but found through word of mouth. Corporateoptometrycareers.com can help new grads find these.

The branches of corporate optometry spread far more than job boards. This field is really diverse, and so you can find a job to your liking, and one where you can confidently apply as well. Many ODs can connect with recruiters via LinkedIn or by attending conference booths at trade shows like Vision Expos to discuss new opportunities.

Here are the Do’s & Don’ts for Corporate Optometry Job Hunting

Understand the Corporate Optical’s Vision

Although the list of qualifications plays an important role, it is not the only factor hiring Corporate Opticals consider when deciding whom to call in for an interview.

Many other factors are taken into account as well. Past work experiences, such as internships or part-time jobs you may have had during your studies, your academic track record and other notable achievements count a lot too.

What matters most is that you have the willingness to learn, improve your skills and adapt to change. If you can successfully demonstrate these abilities to the employer, you improve your chances of  getting  hired, even for a job for which you are not ‘qualified’.

Your focus should be on how you can benefit the company instead of focusing on what you have achieved. A smart candidate will draw out the lessons and skills they have  learned from past experiences and accomplishments and integrate them with future applications that can help both the company and themselves to grow.

Keep an Open Mind

Clear your perspective of what others say about corporate optometry. Not all ODs want the same thing. Think about what you can offer to the company and what the corporate optical can do for your personal development.

If you want that sublease and the ability to have your own business, go out and get it! If the traditional ways of applying for jobs online don’t work, go to the store, talk to the optical staff and find out who the regional manager is. Connect with as many people in the local area as you can for the corporate optical that you wish to work with. Many ODs will gladly help guide you to talk to the right person. If there are not any openings, consider doing fill-in work to gain an understanding of how the company works and see if it is the right fit for you.

Prepare Your Resume

Post your resume on various optometry boards. Recruiters are searching those sites to find potential candidates before jobs are posted and when a new location opens in your area.

If you are in your final year of optometry school, be proactive and network at school events, hand out your resume and post it to jobs that are out there already.

If you are a new graduate or soon to be one, be far-sighted and start applying for jobs as early as possible.

And if you need help in finding a job that matches your current skills well, you can use online tools available that compare your resume to job postings to help you find the job that will suit you best.

And remember: the horizon is wide and your future is bright. With consistent efforts, you will soon shine.

MARIA SAMPALIS

is the founder of Corporate Optometry, a peer-to-peer web resource for ODs interested to learn more about opportunities in corporate optometry. Canadian ODs and optometry students can visit www.corporateoptometry.com to learn more.


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At some point, you will be selling your practice. It is a fact. But what will be the trigger? Will it simply be the right time, burnout, or illness? In my position at ROI Corporation, I have the privilege of speaking with owners across the country every day. Most often, the conversation is about when this key event should take place. People may have their offices in very different communities, face a variety of economic challenges and have diverse philosophies to practice. But one thing is certain. The following questions are the same regardless of your age, gender, or stage of career.

• Why do you really want to sell?

• Will you completely retire or would you like to stay working a day or two a week?

• What are your plans after you sell?

• Does ownership define who you are?

The last question is probably the most important. Regardless of the reason for selling, how you define yourself – your role, your life and your practice will determine how easy it is for you to proceed and go through the process of selling. Finding a buyer is easy. It is still a seller’s market. Key factors in the market have definitely changed which directly impact the final sale price such as “who is buying”? How much a buyer is willing to pay? And of course, the unknown factor – increase in interest rates.

One of the most challenging aspects about selling, in my opinion, can be the vendor. The happiest vendor is the one who calls us and says they are ready to list. This scenario can be misleading if the vendor hasn’t done all the hard work or gone through two or three years of decision making to reach this point. However, most vendors who call us are not at that point. Selling a practice that you may have owned for a number of years is a daunting thought. You are not just selling the bricks and mortar but also the long-time relationships with patients, staff and very importantly your routine.

Regardless of whether you are tired with the management of the office, politics of the profession or any other reasons, you still have a routine you follow without giving a second thought. We want to assure you that there is life after selling your practice. There are many new opportunities and adventures that life can offer you if you are willing to open yourself to see them. Every major event brings fear and trepidation but we want you to know that we will not only help you sell profitability but also with dignity. It never hurts to explore your options and we are always pleased to listen and provide our experience.

On a final note, a little bit of fear is okay. Remember how you felt walking into your first appointment?

Jackie Joachim, COO ROI Corp

JACKIE JOACHIM

Jackie has 30 years of experience in the industry as a former banker and now the Chief Operating Officer of ROI Corporation. Please contact her at Jackie.joachim@roicorp.com or 1-844-764-2020.


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