VuePoint Staff | Eye Care Business Canada

Insight with Dr. Michael Nelson

Posted by VuePoint Staff | Jan 13, 2021 | Insights

Dr. Michael Nelson, is the current President of the Canadian Association of Optometry (CAO). He’s in the second year of his two-year term. He is in private practice in Winnipeg Manitoba.

Looking Forward to 2021

Posted by VuePoint Staff | Dec 16, 2020 | News |

Usually, as the year comes to a close, we look back to evaluate the year as we plan for the upcoming one. But what type of goals can we set for ourselves in 2021?

8 TIPS FOR DOING COMPETITOR ANALYSIS IN OPTOMETRY

Posted by VuePoint Staff | Dec 16, 2020 | Business Environment, Marketing, Practice, Recent |

All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some of the tactics might be uncomfortable… but others are doing it, and you will have to as well.