Just like the name suggests, 2020 is a great year to refocus your vision for your business. What is your plan for this decade? Will you be purchasing a new practice? Retiring from your current practice?
Today, marketing for optometric practices includes many elements; building a website which needs to be refreshed every 3-5 years, spending money on Ads and maintaining a presence on different Social Media platforms. The question we are always asked is how much do we spend?