Canadian Ophthalmological Society (COS) launches new campaign to highlight importance of “ophthalmological interventions” in reducing health care costs and reducing vision loss.
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Following on the heels of a busy Black Friday shopping season, December is also a busy retail month. As an independent optometric office, there are a number of ways to meet the needs of the consumers during this season of giving.
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There are a number of ways to help boost sales in your optometric practice this Holiday Season. They are all based on the concept of filling a need – a basic marketing and sales concept.
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The holiday season is approaching, and with it, ample opportunities to market the eyewear we sell. Here are four holiday promotions that we find build end-of-year sales and raise patient satisfaction.
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When it comes to sales, Mani Vaghedi from framedisplays.ca knows how to showcase your products for optimal performance. Speaking at the Vancouver Essilor Alive Summit, Vaghedi suggested focusing on customer service to stand out from big brands and achieve multiple sales.
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Business tips you need to know. Industry news that affects your practice.