All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some of the tactics might be uncomfortable… but others are doing it, and you will have to as well.
An insider’s look at an outright acquisition of a successful optical practice. A medical focused optical was seamlessly transitioned into a comprehensive full service optometry and optical practice. providing a clean exit strategy for the optician-owner. This is the fourth case study the “Power in Partnership” series.