Selling to a client in an optical, or any setting, is not just about facts and logic. Customers more often buy what they want not what they need and making an emotional connection in the selling process is critical for success. Karem Merali and Shan Khan offer their expert advice on how to successfully tap into clients’ emotions to improve your sales performance. TIP: You’ll feel better too for doing so!
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Your Chief Financial Officer, Roxanne Arnal, Certified Financial Planner (c) and Optometrist, provides tips to answer this question with an illustrative example of a solo owner of a Professional Corporation with $155,000 of taxable employment income. While there is not a quick and definitive answer, understanding the basic differences between personal and corporate investing will lead you to the right answer.
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Practice owner are asking if it is time to sell. Today most owners want to know if now, in the midst of the pandemic is a good time to sell. Every vendor must simply decide if the time is right for them. Vendors need to do some homework and then move forward with confidence.
Read MoreDr. Jim Hoffman, shares his tips and enthusiasm about getting presbyopes with astigmatism back into contact lenses with B+L’s new ULTRA Multifocal for Astigmatism contact lenses.
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Business tips you need to know. Industry news that affects your practice.