Category: Resources

What’s your Greatest Asset?

Finance & Operations, NewOptometrist, Perspectives, Planning, Resources, Sponsors |

Roxanne Arnal, Optometrist and Certified Financial Planner asks a critical question that sets the foundation to a financial plan.

Perspectives on Myopia Control

Contact Lenses, Lenses & Lab Services, NewOptometrist, Perspectives, Products, Recent |

NewOptometrist editor Dr. Jaclyn Chang talks with Dr. Rosa Yang on her approach to treatment selection for myopia management and the importance of patient education.

Insight with Roxanne Arnal

Finance & Operations, Insights, Planning, Resources

Insights with Roxanne Arnal, Optometrist and Certified Financial Planner (R). After years of “all in” engagement in optometry and building a successful private practice, Roxanne changed course. Now she combines her unique skill sets to help Optometrists and their families.

5 Key Lessons Taught By COVID

Finance & Operations, Human Resources, Leadership, Practice, Recent |

The unprecedented pandemic has caused changes in mindset, attitude, direction, and behaviour for practice owners. It changed for employees too. One year later, we can all agree that important lessons have been learned – not always by choice but by necessity.

Targeting – The Key to Marketing Spend Efficiency

Advertising, Digital Marketing, Marketing, Recent |

The foundation for a successful marketing approach, regardless if the tactics are conventional or digital, is carefully defining your ideal target patients. You can’t be all things to all people.