Category: Benchmarking & Metrics

The Roaring Twenties

Benchmarking & Metrics, Finance & Operations, Planning, Recent |

Just like the name suggests, 2020 is a great year to refocus your vision for your business. What is your plan for this decade? Will you be purchasing a new practice? Retiring from your current practice?

Return on Investment on Marketing Spend

Advertising, Benchmarking & Metrics, Digital Marketing, Finance & Operations, Marketing, Recent |

Today, marketing for optometric practices includes many elements; building a website which needs to be refreshed every 3-5 years, spending money on Ads and maintaining a presence on different Social Media platforms. The question we are always asked is how much do we spend?

Following Hunches

Benchmarking & Metrics, Finance & Operations, Human Resources, Managing Others, Performance Management, Recent |

One of the more fascinating parts of having a Data Analytics system and tracking metrics are the trends that we see both within an office and sometimes across many offices.

When Will You Really Be Ready?

Benchmarking & Metrics, Buying-Selling A Practice, Finance & Operations, Practice |

At some point, you will be selling your practice. It is a fact. But what will be the trigger? Will it simply be the right time, burnout, or illness?

Napkin Valuation

Accounting Basics, Benchmarking & Metrics, Finance & Operations, Real Estate, Recent |

The term napkin valuation is used when a business appraiser sits down with an owner and use a napkin and a pen to make quick notes which results in an estimated value of the business.