Forging the Optical Industry’s Path to the Metaverse

What is this metaverse all about? The Optical Metaverse partners with BREATHE! Convention to help bring the optical ...

 

Mind Blowing Advances in Eye Care

Dr. Miranda looks back on his career of 28 years, to observe that there have been a few quantum leaps in technology ...

 

Eyewear Style Experts Are Made, Not Born!

Scientific research gathered by Florida State University with more than 100 scientists reveals that true expertise is ...

 

Fashion is Magnetic. Use it to Attract New Clients

Eyewear is an expressive fashion accessory that is part of your patient’s identity The art of styling eyewear is more ...

 

Do You Have Shelf Appeal?

An intentional and intriguing frame board that is noticeably distinct will help you differentiate your office from any ...

 

Scrubs or Street Style? The Psychology of Clothing

COVID has driven some offices back to the comfy clinical scrubs for front office staff. Sales trainer, optician and ...

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