The foundation for a successful marketing approach, regardless if the tactics are conventional or digital, is carefully defining your ideal target patients. You can’t be all things to all people.
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Belgium- Australian connection enhances web-based Virtual Try On solution for Optical retailers. Online demonstration available.
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An eye care practice or optical store is not much different than other local businesses when it comes to online reviews. Google Reviews are very important. Here are 5 reasons to set up Google Reviews.
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Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair sales and deeper client connections. Innovative entrepreneur Wendy Buchanan has proven the sustainability of ZOOM eyewear dispensing.
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With the economy reopening, one of the biggest questions for clinics and optical retailers looking to ramp up their business again is: how do I keep my customers and employees safe? And how can I get my revenue back to what it was pre-COVID?
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Business tips you need to know. Industry news that affects your practice.