Category: Digital Marketing

New Virtual Try-On Solution To Accelerate Digital Transformation

Digital Marketing, Marketing, News, Patient Experience |

Belgium- Australian connection enhances web-based Virtual Try On solution for Optical retailers. Online demonstration available.

5 Reasons You Need Google Reviews

Digital Marketing, Marketing |

An eye care practice or optical store is not much different than other local businesses when it comes to online reviews. Google Reviews are very important. Here are 5 reasons to set up Google Reviews.

Is Virtual Dispensing a Possibility for Your Practice?

Differentiation, Digital Marketing, Frames, Lenses & Lab Services, Marketing, News, Practice, Products, Recent |

Virtual no-touch eyewear dispensing, an adaptation necessitated by COVID regulations, has staying power for multi-pair sales and deeper client connections. Innovative entrepreneur Wendy Buchanan has proven the sustainability of ZOOM eyewear dispensing.

Contactless Intake, Payment, and Reputation Management for ECP’s

Digital Marketing, Marketing, Patient Experience |

With the economy reopening, one of the biggest questions for clinics and optical retailers looking to ramp up their business again is: how do I keep my customers and employees safe? And how can I get my revenue back to what it was pre-COVID?

10 Online Trends to Watch for 2020

Digital Marketing, Marketing |

At the February 2020 Transitions Academy in Orlando FL, social media expert, Davitha Ghiassi, Executive VP Social & Integration served up “10 Trends Through a 2020 Lens” and offered advice to the eye care professionals and business professionals assembled.