Scientific research gathered by Florida State University with more than 100 scientists reveals that true expertise is ...
Merchandising
Eyewear Style Experts Are Made, Not Born!
Fashion is Magnetic. Use it to Attract New Clients
Eyewear is an expressive fashion accessory that is part of your patient’s identity The art of styling eyewear is more ...
Do You Have Shelf Appeal?
An intentional and intriguing frame board that is noticeably distinct will help you differentiate your office from any ...
Scrubs or Street Style? The Psychology of Clothing
COVID has driven some offices back to the comfy clinical scrubs for front office staff. Sales trainer, optician and ...
Reinventing Your Dispensary for Success
Your dispensary should and can be more than a side gig. Wendy Buchanan, Optician and Image Consultant, can help OD ...
Going from Ordinary to Extraordinary
Customers are not all seeking the same experience or value proposition. So how do you apply this to your full scope ...
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