Category: Merchandising

Fashion is Magnetic. Use it to Attract New Clients

Eyewear is an expressive fashion accessory that is part of your patient’s identity The art of styling eyewear is more than just knowing the trends. Optician and Image Consultant, Wendy Buchanan discourages selling by trends and prefers to explain how styling can be achieved through the assessment of personality traits and finding frames that best complement that style.

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Do You Have Shelf Appeal?

An intentional and intriguing frame board that is noticeably distinct will help you differentiate your office from any near competitors. Don’t do ordinary if you want to be the “go-to” clinic in your area for those who want beautiful eyewear and an exceptional buying experience.

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Scrubs or Street Style? The Psychology of Clothing

COVID has driven some offices back to the comfy clinical scrubs for front office staff. Sales trainer, optician and image consultant, Wendy Buchanan addresses the question ‘Scrubs or Street Style?’ and provides a primer on “clothing psychology”. The choice, of course, is yours, but be informed about how the decision might impact client’s perceptions of your practice and your optical gallery revenue.

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