Going from Ordinary to Extraordinary
Customers are not all seeking the same experience or value proposition. So how do you apply this to your full scope optometric practice? It starts by intentionally creating a strategy for your office.
Read MoreCustomers are not all seeking the same experience or value proposition. So how do you apply this to your full scope optometric practice? It starts by intentionally creating a strategy for your office.
Read MoreIn recent years, several emerging vendors of optical goods have launched consumer advertising campaigns with claims that they deeply undercut the artificially high prices maintained by the optical industry establishment.
Read MoreThe Canadian optical landscape is changing rapidly. What does it all mean, and what conclusions can be made about the future competitive environment, particularly for the independent ECP?
Read MoreBusiness tips you need to know. Industry news that affects your practice.