Category: Pricing

Going from Ordinary to Extraordinary

Customers are not all seeking the same experience or value proposition. So how do you apply this to your full scope optometric practice? It starts by intentionally creating a strategy for your office.

Hubble-Proof Your Contact Lens Practice

Marketing, Practice, Pricing, Recent |

Hubble clearly presents their value statement–and independent ODs who specialize in contact lens services are challenged to be clear in presenting ours, as well.

What Independent ECPs Can Learn from Online Optical Retailers

Business Environment, Digital Marketing, Marketing, Practice, Pricing, Recent |

In recent years, several emerging vendors of optical goods have launched consumer advertising campaigns with claims that they deeply undercut the artificially high prices maintained by the optical industry establishment.

Price: The Competitive Dimension You Cannot Ignore

Marketing, Pricing, Recent |

The Canadian optical landscape is changing rapidly. What does it all mean, and what conclusions can be made about the future competitive environment, particularly for the independent ECP?