Advertising & Promotion

The foundation for a successful marketing approach, regardless if the tactics are conventional or digital, is ...

All good marketers know that a competitive analysis is a key underpinning to developing a sound practice strategy. Some ...

Canadian Ophthalmological Society (COS) launches new campaign to highlight importance of "ophthalmological ...

Following on the heels of a busy Black Friday shopping season, December is also a busy retail month. As an independent ...

When a consumer interacts with your brand, whether through your website, social media presence or in the office itself, ...

Are your marketing dollars based on real-world tracking of how patients find you? Implement this process and you will ...