VuePoint IDS, the publisher EyeCareBusiness Canada and NextGEN OD Canada is pleased to announce the appointment of Louise Courville, a distinguished leader with an extensive background in both the optical and medical device sectors as well as in digital marketing, as Account Executive and Business Development Manager.
With over 25 years of dedicated experience, Louise has made significant contributions to the industry, demonstrating a deep commitment to excellence and innovation.
Louise’s professional journey is highlighted by her tenure at leading global optical device companies, where she utilized her expertise to foster growth, spearhead strategic initiatives, and guide teams towards notable achievements.
As a seasoned digital sales and marketing expert, Louise has excelled in full-cycle sales, adapting to the dynamic changes in marketing automation and AI. Her strategic insight and commitment to excellence have made her a trusted adviser in the industry.
Notably, as a regional sales manager for top ophthalmic device companies in the US, she led her teams to innovate marketing strategies and significantly influence the market.
Louise has now repatriated to Canada, ready to apply her experience to her new role at VuePoint.
Looking Ahead with Louise:
As Louise Courville steps into her new role, she brings a wealth of knowledge and a proven track record of success. Her extensive experience in the optical sector and with digital marketing positions her as a valuable asset to the VuePoint team.
“Louise’s strategic vision and leadership abilities are set to play a pivotal role in driving VuePoint’s growth and innovation, ensuring we continue to lead in the optical industry,” said David Pietrobon, President of VuePoint. “The VuePoint family is excited about the expertise and passion she brings to the team and look forward to the contributions she will make towards our continued success.”
View Louise Courville’s Linked In Profile
