Article by Dr. Mark Shaeffer, OD, FAAO: New survey data shows strong patient interest in dual wear and highlights ...
Marketing
Get insights from practicing marketing experts. You have a great clinical practice, however bringing your practice to the next level requires dedicated effort and an understanding of what drives patient loyalty, revenue. Experts share tips on marketing planning, digital marketing, SEO, and a variety of marketing related topics
Why Online Practice Visibility Matters More Than Ever
AI is not just changing how patients search. It is changing what shows up and what they actually see. Online Practice ...
📈 What Patients Are Really Asking Online About Contact Lenses—And Why It Matters for Your Practice
New insights from the Contact Lens Institute reveal key digital behaviours that can help eye care professionals improve ...
Does “Made in Canada” Matter to Canadian ECPs ?
Does country of origin matter for ECPs buying products and services for their business? The survey says...
Mind Blowing Advances in Eye Care
Dr. Miranda looks back on his career of 28 years, to observe that there have been a few quantum leaps in technology ...
Eyewear Style Experts Are Made, Not Born!
Scientific research gathered by Florida State University with more than 100 scientists reveals that true expertise is ...
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