•  

    Advertising & Promotion

    Not everything is online. Conventional advertising and promotion tactics have their place in marketing a successful practice.

  •  

    Digital Marketing

    So many options and ways to spend money wisely (or waste it). The experts opine on the best digital marketing strategies and tactics.

  •  

    Merchandising

    They are in your optical and are yours to win (or loose). Visual appeal of your frame board needs to seduce your client to buy.

  •  

    Pricing

    Price setting is a science (and art). Determining the right price for the right product and service has substantial impact on your bottom line.

Sponsors