AI is not just changing how patients search. It is changing what shows up and what they actually see. Online Practice ...
Marketing
Get insights from practicing marketing experts. You have a great clinical practice, however bringing your practice to the next level requires dedicated effort and an understanding of what drives patient loyalty, revenue. Experts share tips on marketing planning, digital marketing, SEO, and a variety of marketing related topics
đŸ“ˆ What Patients Are Really Asking Online About Contact Lenses—And Why It Matters for Your Practice
New insights from the Contact Lens Institute reveal key digital behaviours that can help eye care professionals improve ...
Does “Made in Canada” Matter to Canadian ECPs ?
Does country of origin matter for ECPs buying products and services for their business? The survey says...
Mind Blowing Advances in Eye Care
Dr. Miranda looks back on his career of 28 years, to observe that there have been a few quantum leaps in technology ...
Eyewear Style Experts Are Made, Not Born!
Scientific research gathered by Florida State University with more than 100 scientists reveals that true expertise is ...
Fashion is Magnetic. Use it to Attract New Clients
Eyewear is an expressive fashion accessory that is part of your patient’s identity The art of styling eyewear is more ...
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Eye Care Business Canada & NextGen OD are dedicated to the success of Canadian Eye Care Professionals. The website and our social media networks provide valuable resources and information to help guide your professional career outside of the clinical domain. (We have other resources for that!). We hope you enjoy browsing through nearly 1000 blog posts, classified ads, Insights from leading Canadian professional influencers and our Eyes Wide Open Podcast.
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