FYidoctors announced the launch of  their “Future Vision Leaders Program”, which will provide up to $100,000 in forgivable, individual loans, to support the next generation of Canadian Optometrists. This new initiative is design to help both new and recent optometry graduates.

This new program comes at a time when efforts to recruit young optometric professionals, particularly in ex-urban and rural areas, have been amplified by virtually all players in the market, including corporate and independent optometry organizations and individual independent practices.

Up to $100K – Selective and Forgivable
“FYidoctors was founded on doctors defining what eye care looks like—both now and in the future,” says company Chair and CEO Dr. Alan Ulsifer. “This includes the vision to bring the highest level of eye care to all regions of Canada, with special appreciation and presence in rural and under-serviced areas. Eyecare and vision is too important to the quality of one’s life to be limited in availability. We are excited about the Future Vision Leaders program to help us fill these important public needs while giving the next generation of optometrists rewarding opportunities.”

FYidoctors will assess applicants on an ad hoc basis and selectively offer 100% forgivable loans of up to $100,000 for new graduates as well as those who have graduated within the last several years. Successful applicants who enter the program will be partnered with clinics in either urban, rural or remote regions, with the aim of bolstering the future of the industry while giving Canadians in those regions better all-around access to eye care.

Apart from the forgivable loan, graduates who enter the program will also receive competitive base rate compensation, optical benefits and access to world-class innovation, leadership and development opportunities, according to the company.

Additionally, individuals could be eligible for guaranteed minimum pay and moving expenses.  “I was a young optometrist when we founded FYidoctors in 2008,” says Dr. Michael Naugle, FYidoctors’ Vice President, Optometric Partnerships, “and I have benefited from our OD-owned and controlled model that allows us to practice to the highest level of care due to our emphasis on technology and advanced eye care. As the largest collegial ownership model, we are always looking for the best optometric talent. This one-of-a-kind program helps serve our collective goals in a way that everyone—especially the health care industry—wins. We are excited for its launch and to congratulate our first cohort of Future Vision Leaders.”

Young ODs wanting more information on the Future Vision Leaders Program are invited to email the company at: Optometryleaders@fyidoctors.com for more details and to initiate a discussion with a program advisor.

 


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I’m not sure why, but for some reason we love using football analogies in financial speak. I quarterback, you receive, and we tackle.

As we move into the summer, we are more jubilant and with that, we can have a tendency to overspend and forget about our financial plan.

To refocus, remember that your financial plan is really about what you want to achieve. So despite the lure to buy things that media is so great at convincing us we need, take a step back and ask yourself, “Does this purchase meet my cash flow and/or financial plan?”. (Wait, if you don’t have one, skip to the end and call me! Let’s get you working on building your wealth!)

The vast majority of young professionals have started their adult careers with a significant amount of debt, stemming largely from student loans. You may have also been dazzled by the glitter of a new car, a downtown condo, and in my case, a very expensive winter coat for our return to Winterpeg.

All of this can lead to an amount of debt that weighs you down and feels insurmountable.

Living the Good Life
You have worked hard to get where you are. You’re a doctor and with that often comes the expectation to live a lifestyle well beyond your current means. After sacrificing for years, you are now making money and want to enjoy it.

Absolutely! However, will a lifestyle of the rich and famous actually lead you to be rich and famous or will it lead you to a lifetime of debt?

If you could wave a magic wand and make your money do anything for you in the next 6-18 months, what would it do?

Are you taking the necessary steps to make this happen? Are you setting yourself up for success or will you always be chasing that next intermittent “high” from purchases? If you set yourself up properly and take action now, your magic wand doesn’t need to be magical.

Two Methods for Tackling Debt
There are two common methods for tackling debt – you know, take it down! Both methods focus on the getting rid of your debt in a time effective manner. When you gather all your debt information, you will want to review:

  1. Who do you owe?
  2. How much do you owe them?
  3. What is the interest rate?
  4. Are there any special terms on repayment, like 6 months interest free?
  5. What are the minimum payments?

Debt Snowball
The snowball method uses the concept of starting with a small pack of snow and essentially rolling it around your yard until you make a giant snow boulder. You start small, but as you keep going, you pick up momentum and before you know it, you have tackled a lot of that debt!

In this method, you pay off your smallest debt first – just get rid of it! Then move on to the next smallest. By decreasing the number of debts on your plate, you build significant positive emotions and reinforce your behaviour. You can see real progress.

Remember, you should also be making the minimum payments on all your debts while you are lump sum reducing the smallest. And as you remove the smaller debt minimum payments, you now have even more lump sum money to throw at the larger payments.

And voila – you have won the snowball fight (and waved that magic wand).

Debt Avalanche
The debt avalanche uses a slightly different approach. Just like in the debt snowball you will continue to make your minimum monthly payments on all your debts. However, here you will focus on your debt with the highest interest rate first for your lump sum additional debt repayments. The idea is to make your debt come quickly crashing down.

Which is Better
Depending on who you ask you will get a different answer and generally speaking, the approach that works better for you depends on….YOU!

If you’re someone who frets about interest, then use the debt avalanche. If you’re someone that gets easily off track, then use the debt snowball.

Positive reinforcement is a powerful thing and should never be underestimated, even if it means you’ll pay a few dollars more in interest. And, if you are someone whose highest debt is 100% consumer credit card debt – you do need to ask yourself why your credit card is racked up in the first place.

High Interest Credit Card Debt
Understanding why you overspend on consumer goods is critical to truly tackling debt. There is really no benefit to paying off your highest debt credit card first if you are just going to run it back up again. This type of behaviour is not only counter-productive, but it’s also morally deflating.

Debt is Bad
Understanding that debt is bad and ultimately steals from your future is step one to getting on the field. Having the self-discipline to get rid of debt is a life skill worth developing.

Even if your extra lump sum payments are only $20 this month, put it towards your debt and then celebrate with a beverage from your fridge – one you have already paid for! Every dollar paying down your debt will get you closer to financial freedom.

That being said, there is such a thing as good debt and best debt.

Good Debt Best Debt
Not all debt is bad. Consumer debt is horrible. Good debt actually allows you to build your wealth. Buying a home is good debt. But beware, even good debt needs to fit within you cash flow. It’s good only if you are paying it down and have a plan to eliminate it.

Best Debt is debt that not only builds your wealth, but where the interest is tax deductible. In many cases this does include your student debt. It can also include the purchase of a business. Using debt to build your wealth is a much bigger conversation and should be done as part of your financial planning.

Advisory
Circle back to your plan and take an honest look at why your debt exists in the first place. Then make a true commitment to yourself. Growing wealth is really as simple as that.

As your Chief Financial Officer, I’m here to help you understand your money and assist you in making smart decisions about your wealth.

Have more questions than answers? Educating you is just one piece of being your personal CFO that we do. Call (780-261-3098) or email (Roxanne@claritywealthadvisory.ca) today to set up your next conversation with us.

Roxanne Arnal is a former Optometrist, Professional Corporation President, and practice owner. Today she is on a mission Empowering You & Your Wealth.

These articles are for information purposes only and are not a replacement for personal financial planning. Everyone’s circumstances and needs are different. Errors and Omissions exempt.

 

ROXANNE ARNAL,

Optometrist and Certified Financial Planner

Roxanne Arnal graduated from UW School of Optometry in 1995 and is a past-president of the Alberta Association of Optometrists (AAO) and the Canadian Association of Optometry Students (CAOS).  She subsequently built a thriving optometric practice in rural Alberta.

Roxanne took the decision in  2012 to leave optometry and become a financial planning professional.  She now focuses on providing services to Optometrists with a plan to parlay her unique expertise to help optometric practices and their families across the country meet their goals through astute financial planning and decision making.

Roxanne splits EWO podcast hosting duties with Dr. Glen Chiasson.


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Dr. Trevor Miranda describes his multi-practice location on Vancouver Island with UW ’95 classmate, Eyes Wide Open host, Dr. Glen Chiasson. In particular, Dr. Miranda stresses the importance of having great products that are “Channel-protected” for optometry in building a Dry Eye Sub-specialty


About the Guest

Dr. Trevor Miranda graduated from the University of Waterloo in 1995. He is a private practice optometrist and partner at Cowichan Eyecare, five full-scope optometric practices on Vancouver Island which offer Dry Eye, Low Vision, Myopia Management and Vision Therapy specialties. Trevor is a past CEO of Eye Recommend and founder of Sunglass Cove. He is a co-founder of MyDryEye and the Dry Eye Summit; he is dedicated to dry eye treatment and has co-launched My Dry Eye, a Canada-wide network of optometrists who have a special interest in treating dry eye. In his spare time, Trevor enjoys playing hockey, soccer and golf, and being a Rotarian.


Episode Notes

Dr. Trevor Miranda describes his five-location practice (Cowhican Eyecare) with nine eye docs on Vancouver Island.  He discusses how sub-specialities including vision therapy, myopia management and dry eye have been incorporated into the DNA of their independent practice. Two locations have dedicated dry eye clinics.

Dr. Miranda reveals the clinical approaches and practice protocol the group has deployed in order to generate a significant revenue stream from dry eye. He also delves into importance of team culture and staff training in delivering clinical excellence and practice efficiency.

Dr. Miranda stresses the importance of the dry eye technicians in their practice. This allows him to run a full state of primary eye exams while the practice delivers clinical excellence in dry eye.

Omni-channel e-commerce and custom communications plays a very important role in the practice.  Dr. Miranda advocates Optometry channel-protected products like the new preservative-free eye drop entrant into the Canadian market, Dry Eye Relief products (Aequus Eye Care). Aequus is supporting optometry with excellent and well trained representatives, a fact that Dr. Miranda appreciates.

Resources

 

Dr. Glen Chiasson

Dr. Glen Chiasson

Dr. Glen Chiasson is a 1995 graduate of the University of Waterloo School of Optometry. He owns and manages two practices in Toronto. In 2009, he co-hosted a podcast produced for colleagues in eye care, the “International Optometry Podcast”. He is a moderator of the Canadian Optometry Group, an email forum for Canadian optometrists. As  a host of  “Eyes Wide Open”, Glenn  looks forward to exploring new new technologies and services for eye care professionals.

Dr. Chiasson enjoys tennis, hockey, and reading. He lives in Toronto with his wife and two sons.

Dr. Chiasson splits EWO podcast hosting duties with Roxanne Arnal.


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Hiring Fact or Fiction – I can only afford to hire people who have experience.

The fact is that is most organizations find themselves hiring for experience and then firing for fit.

Associates are more often than not brought into an organization because they have the right blend of education, credentials, and work experience on paper.

They may even be a qualified Optician or and Optometric Assistant or have experience as a frame stylist in a practice or optical.

Many of these hires ultimately move on because they don’t jive with their coworkers, your clients or the practice owners and they just don’t fit the practice culture that you have been working hard to create.

FACT:  Save time, effort, and resources. Decrease staff churn. Hire for fit.

It is far better to find people who fit. People who can work productively with your people and can learn what they need to know quickly.

Most often the reason for short circuiting what might seem like the obvious is the practice does not have a training plan and process in place or doesn’t have the time (or the skills) to train the person for a particular job.

Particularly in this swirly job market, hire for fit, then teach them what they need to learn. Only hiring for experience can lead to an endless churn of staff, which in the long-run, costs you more and can be disruptive to the practice and to the great employees you already have.

The most valuable competitive advantage for any business is to staff with star employees who perform better and stay longer. An eye care practice is not an exception.

I can only afford to hire people who have experience: FICTION. 

This post is sponsored by EyePloyment.com and Fit First Technologies

Learn more.

TIM BRENNAN

is Chief Visionary Officer with Fit First Technologies Inc, the creators of Eyeployment, TalentSorter and Jobtimize.


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Recently I have met with a number of vendors who tried selling their clinics privately.  These were not good experiences for a multitude of reasons.

The number one reason people do this is to not only save commission but more importantly to try and keep the sale quiet.  There is a definite fear that going to the market will mean EVERYONE will discover that your practice is for sale.

Ultimately, owners want to sell to the right buyer, a person who will treat their staff and patients well.  In general, most buyers also want a smooth transition.  After all, they have purchased your practice and want to ensure it succeeds.

However, when you open your practice to one or a selected group of potential buyers, there are risks associated.  Some potential buyers can be quite crafty particularly when they start poking around your office.  Most will often conduct the first bit of research before you even know he/she is interested in buying your practice. He/she may pose as a new patient calling for an appointment, visit your website or even come into your office to get a feel for things.  This may cause staff to wonder if the clinic is for sale.

Without an experienced broker, you expose yourself and your practice to various pitfalls of a private buyer.

  • Due diligence is a stressful time – to put it crudely, it is “the owner’s proctology exam”. Unfortunately, if you manage this process yourself, you will quickly find out what it feels like when a stranger pokes, prods, and looks inside every inch of your practice. You are asked to produce many documents and then, you need to answer questions as to your reasons for doing business the way you do.
  • Using an advisor who is not familiar with the industry can also negatively impact your sale and stigmatize your practice. There are many times where our appraisal is used in a private sale.  Buyers then call us to clarify certain points because the person representing the owner is not providing correct answers.  I am definitely not insinuating that the individual is intentionally misleading but the reality is if you do not know the market by default, you will lose a potentially good purchaser.
  • It is never good to have one person representing both the vendor and the buyer. Relationships are extremely important.  However, when the party who is introducing you to the buyer will continue to have a relationship with that buyer post sale, it is natural that the advisor may push a little harder for the buyer’s interests.  This is exactly why we choose to represent vendors only.  We believe you need someone in your corner fighting for you.

Selling a practice is not as straight forward as owners think.  With the guidance of an experienced business broker, you will be challenged to take nothing for granted and look at the value of your clinic from a variety of angles, some of which may not be top of mind for you.

To ensure you receive the best possible outcome, you must ensure that when you sell, the practice is positioned in the best possible light and that the terms, which are important to you, are negotiated properly.

I always tell owners not to let what may be the biggest transaction of your life turn into something you think will be “obvious” to a new owner based on a quiet and private sale.  You deserve to maximize your sale, exit ownership with dignity and to have no regrets.

Jackie Joachim, COO ROI Corp

JACKIE JOACHIM

Jackie has 30 years of experience in the industry as a former banker and now the Chief Operating Officer of ROI Corporation. Please contact her at Jackie.joachim@roicorp.com or 1-844-764-2020.


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Luxottica Group has moved forward to acquire the majority shares (90.9%) of Milan-based accessory supplier FEDON thus  taking another step forward in EssilorLuxottica’s vertical integration strategy.

While not considerably known or active in Canada, FEDON is a major player in the global eyewear cases and packaging market.

Sources indicate that the move, while not large in the total scope of EssilorLuxottica’s business, does secure their supply chain for eyewear accessories amidst growing luxury competitors, LVMH and KERING and overall consolidation in the frames sector.

The move also provides volume that can be leverages to scale-up for automation and cost reduction.

The company cites, “cutting-edge technologies and dedicated innovations (to) better fit the eyewear and spectacles with the cases and packaging to ensure maximum protection and integrity of the product.”

According to thier statement, EssilorLuxottica will also leverage the acquisition to pursue its sustainability strategy, investing in the recyclability and circularity of the packaging materials produced by the Company.

It is expected that the transaction will close by the end of June 2022.

Click HERE for the full press release.


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IRIS, The Visual Group, continues to consolidate their national footprint with the with renewal of partnerships in British Columbia and Guelph, Ontario.

The group currently has 32 locations in BC, 13 in Ontario and over 100 across the country.

Strengthened Position in BC
New partnerships were announced for Vancouver Island locations in Parksville and Langford, BC.

Parksville IRIS

In Parksville, Optometrist Dr. Adam Reid and Optician Manager, Tammy Baker  are the new shareholders, along with IRIS. The locations has a longstanding record of success for over 20 years with the previous IRIS partner, the late Dr. Gerald Trees.

Dr. Adam Reid, originally from Bowden, Alberta is a Pacific University School of Optometry graduate, and has been practicing Optometry at IRIS for 8.5 years

Tammy Baker, originally from Clearwater, BC graduated from the NAIT optician program in 1996. Baker joined IRIS 29 years ago and transferred from the lower mainland to Vancouver Island in 2007. She has been managing the Parksville location since December 2014.

The Langford IRIS location, near Victoria BC, has been a success since its first inception 22 years ago.

Dr. Robert McLaughlin, originally from the UK, was a professional physicist holding a PhD from Cambridge University prior to becoming an Optometrist.

IRIS TEAM Langford BC
IRIS Team in Langford BC

After five years in practice in the UK, he re-located to Calgary where he practiced for eight years. In that time, he worked with Ophthalmologist Dr. Al-Ghoul developing a Dry Eye specialty clinic. While in Alberta he was a council member on the board of the Alberta College of Optometrists.

As a passionate advocate for scope expansion, Dr. McLaughlin completed the Oklahoma College of Optometry’s advanced procedures course.  He relocated to Victoria, BC two years ago. The warm hospitality, outstanding patient care and strong leadership of the successful Langford IRIS team, inspired Dr. Mc Laughlin to partner into his location.

In the IRIS partnership model each location is a separate legal entity and the shareholders only participate in dividends from that specific location.

 

Ontario Location Merges nearby Optical Practice
In Ontario, Optician Elena Klotz has merged her store, Edge Opticians into the downtown Guelph IRIS location

Edge Opticians, a family business, was founded seven years ago while the IRIS location in downtown Guelph was the result of an acquisition of the longstanding Scott Coburn Optical store by IRIS in 2021. The new combined business will operate in the existing IRIS location.

Guelph IRIS

“The IRIS vision of providing high-quality products to patients/clients is what most appealed to me. Having a support network while still maintaining the flavour of my individual practice was also appealing.” said Klotz.

Klotz is a third-generation eye care professional; her father was an Optometrist and mother an Optician. She has been an Optician for over 25 years having trained at Georgian College. She also holds a bachelor’s degree in Psychology from University of Guelph.

The new IRIS partnership consists of ownership of shares in an Ontario registered corporation that holds the assets of the downtown Guelph location only.  Elena Klotz will receive dividends based on the profit of this individual location and participate in the appreciation of value of that specific practice as it grows. Elena will also receive a salary as the location’s Managing Optician.


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Annually we take our corporate financial documents to the accountant and about 90 days later we return to pick up the financial statement. We meet with the accountant who highlights a few aspects, tells us how much tax we owe and present their invoice for payment. Often we walk out thinking “I have no idea what he was talking about”. We proceed to pay the taxes and the invoice and then file the package away until next year.

The reality is that to be an effective business owner and build up a practice that have value beyond you being the doctor, you need to understand the document.

When you measure something you begin to have control over it. You have the ability to impact change and increase the value of what is likely your largest material asset.

So today, a quick preliminary lesson on your corporate financial statement.

The Balance Sheet
This is the overall financial picture of your business. It represents your assets (good things the business has) and your liabilities (the money you owe).

To make these two numbers match, the shareholder’s equity/deficit section includes the retained earnings (deficit). This is how the balance sheet balances what you have in the business.

Assets
Assets are typically separated into Current Assets, Long Term Investments, and Property & Equipment.

Current assets are those items that are typically easily accessible or readily available to turn into cash. This section will include the money you have in your bank accounts at year end (cash) and the money other people owe you (accounts receivable). Here is where you will also find your inventory value.

Other assets will typically make reference to “Notes”. The Notes section is where additional details are laid out related to the items listed. On the Asset side, these often include any long-term investments like the art you may have on your office walls, and corporate owned life insurance cash values.

Corporate owned marketable securities (investments) will also be listed in one of these categories.

Property & Equipment is sometimes listed as Capital Assets depending on the accountant. In any event, these are larger cost items that are subject to depreciation schedules. Depreciation is how the value of a capital asset is reduced over time as you use it. More details on the depreciation of an asset class can be found in the Notes to the Financials as well.

If you purchased the corporation from someone else, you likely paid a soft fee called Goodwill. Goodwill represents the value of the business that was attributed to the none-numerical value of the business assets at the time of purchase. This often represents the good reputation and value of repeat business for a corporation.

Liabilities
Liabilities refer to the money you owe, or in this case, the money your corporation owes someone else. This might include banks, yourself (shareholder loan), taxation, utility companies, etc. You get the idea.

Shareholder’s Equity
Shareholder’s equity is generally made up of two parts. Share capital refers to the amount of cash the shareholder’s paid to buy their shares of the corporation. For most of us, this is a nominal amount.

Retained earnings refers to the numerical value you have created in your company. If this is a deficit, it means you owe more than your company assets are worth. In other words, if you sold everything at current valuation, you would still have outstanding debt.

The Income Statement
This is where you will see the revenue that the corporation brought in during the past year. For most optometric practices, the cost of goods will be taken off this value to create what is called the Gross Profit, or “how much money you made before you had to pay for expenses”.

Operating expenses are then listed – either in alphabetical order (gosh I wish all accountants listed it this way), or from highest to lowest cost amount. There are general classifications of expenses that most accountants use based on the tax rules with each item.

Once you subtract out the expenses from your gross profit, you are left with “Earnings from Operations”.

Next comes the broad category of “Other Income” which typically represents revenue generated from your investments and any rental income you collected.

Note that rental income will appear here for most optometrists because being a landlord is NOT the main business of your corporation. These are listed separately because (a) they are not derived from the active business activities of the corporation, and (b) because they are taxed at a different rate.

This brings you to “Earnings before Income Taxes”, then “Income Taxes” and finally “Net Earnings” or “Net Income”. This is the final measure of how profitable your business was during the year.

Bank Accounts
So how come the “net income” amount isn’t what is in your bank account?

Glad you asked. The biggest reason is often that net income is impacted by “Amortization and Depreciation”, yet your bank account may have paid for the asset (think “piece of equipment”) with cash. Here is where we open up the conversation to leasing vs loan vs cash purchasing. That is a bigger topic for another day.

Dividends
If you elect to take dividends (profits) out of your company, these will be deducted from your net income, after taxes are paid, and will appear on your financials before the balance of your earnings are counted towards your retained earnings on the balance sheet.

Notes to Financials
The notes section should provide additional details about various line items on both your balance sheet and income statement. They will outline the total cost of equipment, how much has been claimed under depreciation, and what the net value of that equipment is now. These are generally lumped into different categories based on their tax treatment.

Computer equipment for example, depreciates at a much quicker rate than optometric equipment, because computers have a very limited life span on them. Having said that, even if your exam room equipment has been depreciated down to $1, it likely still has a greater resale value.

The net book value simply refers to the value of the asset from a tax perspective. Generally speaking however, if the net book value of an asset is $1, that might be all someone is willing to pay you for it. And then we come to the subject of determining a selling price for your practice, another big topic!

Advisory
As your Chief Financial Officer, I’m here to help you understand the money things in your business and personal life.

Have more questions than answers? Educating you is just one piece of being your personal CFO that we do. Call (780-261-3098) or email (Roxanne@claritywealthadvisory.ca) today to set up your next conversation with us.

Roxanne Arnal is a former Optometrist, Professional Corporation President, and practice owner. Today she is on a mission Empowering You & Your Wealth.

These articles are for information purposes only and are not a replacement for personal financial planning. Everyone’s circumstances and needs are different. Errors and Omissions exempt.

ROXANNE ARNAL,

Optometrist and Certified Financial Planner

Roxanne Arnal graduated from UW School of Optometry in 1995 and is a past-president of the Alberta Association of Optometrists (AAO) and the Canadian Association of Optometry Students (CAOS).  She subsequently built a thriving optometric practice in rural Alberta.

Roxanne took the decision in  2012 to leave optometry and become a financial planning professional.  She now focuses on providing services to Optometrists with a plan to parlay her unique expertise to help optometric practices and their families across the country meet their goals through astute financial planning and decision making.

Roxanne splits EWO podcast hosting duties with Dr. Glen Chiasson.


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How can your team attract your ideal clients and style multi pairs?

First Impressions
Your team can be powerful in representing your business brand, and these all-important people are your calling card and first point of contact in your practice.

We do live in a society where appearances matter, and your patients are assessing your practice based on that first interaction with one of your team members.

People will make a split-second decision about you within the first 30 seconds of meeting you. Usually, this is impacted by your eye contact, greeting, and attire.

Your patients are deciding that fast how successful you are, your education, your expertise, and how trustworthy you are, all based on appearances. It’s true!

Clothes Impact How Others See You
What you wear is a message to others and to yourself about who you are. The “psychology of clothing” tells us that there is more than meets the eye when it comes to the clothes you choose.

Wearing a lab coat or scrubs implies that you are in a medical profession.  Wearing athletic clothes shows that you’re sporty and fit and on your way to the gym. Rocking a stylish outfit suggests you are in a fashion role.

But the association between clothes and perception runs even deeper than that. What you wear impacts how others perceive your personality and actions, and it directly influences your thoughts and behaviours.

Can Clothing Affect Your Behaviour?
Researchers at Northwestern University have found that the clothing we wear affects our psychological states as well as our performance levels. Hajo Adam and Adam Galinsky coined the term, enclothed cognition.

Enclothed Cognition is the scientific term for the idea that clothing impacts how we think and act. The theory says the clothing we wear (or that others are wearing) changes our thought patterns.

And this isn’t new. Originally clothing was worn for necessity to protect us but eventually morphed into fashion and a visual means of communication.  What we wear can be a non-verbal way to express our unique personalities and create a favourable impression.

For centuries, what one wore was an indication of status in society.  It indicated where you ranked, what you could afford and what profession you were in.

For example, certain colours (like purple) and fabrics (like silk) were reserved for the royal or elite classes. People would strive to mirror the same look and save to buy an accessory or dress to make them look the part.

Perception is visual and clothing and fashion is just as important today as it was centuries ago. It also tells your own brain what kind of behaviours and language it needs to possess while wearing a certain outfit.

Think of how you feel and act wearing work out gear compared to being dressed for a wedding. People tend to embody the expectations of the outfit.

Fashion Psychology Can Benefit Your Practice
You can use the psychology of clothing to work in your favour to be even more powerful and productive in your optical gallery. Wearing clothing and eyewear that is your style when you are styling eyewear for others can be used to your benefit.

Positioning your practice to have the desired results is a conscious choice. If you would like to be perceived as a “medical” practice, you can definitely “rock the scrubs”.

If your business plan is to scale your gallery and make the offer for lucrative multi pairs, clothing psychology suggests that a fashion clothing style will help you achieve that goal.

When getting dressed for your day, ask yourself “What do I want to feel like today?” and then think of an article of clothing in your closet that makes you feel that way. And don’t stop there. Go all out with your eyewear that is the perfect style for you.

Do your heels make you feel like a confident woman?

Do your glasses make you feel fierce, intelligent, friendly?

Does your jacket make you feel empowered?

Does your favourite shirt make you feel fashionable?

Project the very best you, attract your ideal clients to your eyewear gallery and then relax and spend your day styling and selling.

WENDY BUCHANAN

Wendy Buchanan, Eyewear Image Expert is a Registered Optician, Image Consultant and Educator.  She is the creative force behind the Be Spectacular Eyewear Styling System® for Eye Care Professionals.  Wendy helps eye care practices to systematically reinvent their eyewear dispensaries to create an exceptional buying experience and increase profits.

Connect with Wendy on Instagram   https://www.instagram.com/bespectaculartraining/


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Did you even know insurance can be an investment tool? Why would you ever want to do such a thing? Well, the simple answer is taxation.

Permanent Life Insurance
Two general forms of life insurance can help build your wealth.

Universal life insurance is like a term to age 100 policy that has a side investment account. You have the option to use the side account at any time. This is a great feature as you can secure the life insurance coverage you need today and hold onto the investment contribution room until you have excess cash to deposit.

Similar to purchasing mutual funds, a universal life insurance policy usually has a small selection of funds to invest in.

Whole life refers to a life insurance policy that has a dividend. The dividend can be set, often called non-participating, or it can be variable and dependent on an investment pool created and held by the insurer, called participating.

There are many dividend options to pick from and you should review your selected option from time to time to ensure the policy is still meeting all your needs. In most cases, a paid-up addition dividend option will help your policy values increase and typically outpace inflation so that the purchasing power of your benefit is maintained at the very least.

When you purchase a permanent life insurance product, you will be provided with an illustration that shows how the cash values might grow in the future.

Like any investment, there is no guarantee of long-term performance and typically these policies are designed for the long term as we want you to live a long and fruitful life. It is therefore important to also see the illustration of values showing 2% less growth so that you have a better understanding of some of the risks.

Risk?
All investments have risks. Having said that, the risk built into a life insurance contract is typically far less than the traditional marketplace.

Because the insurance company relies on their own investments in order to take your premiums and grow them to a point where they can pay claims, they tend to select lower-risk investments, have access to institutional funds, and lower management fees than many individuals do on their own.

Beware of illustrations that show you a high rate of return and minimize your premium payments by showing a high dependence on policy growth. It was quite common before the end of the last century to illustrate policies with double-digit growth.

The reality however was that most companies had to greatly reduce their growth payments and these policies started to implode. That policy that you thought would be there for life and provide a retirement supplement, was quickly disappearing to cover the base insurance cost.*

*If you think you might have an imploding policy, ask your advisor for an in-force illustration using the current growth rate and another showing 2% less. There are options to salvage what you have left if you act sooner rather than later.

Can Insurance Create Retirement Income?
Here is where things get interesting. A healthy life insurance policy with a decent investment side account can serve to not only cover your estate taxes at death, clear your debts, and provide a legacy to your family or charity, it can also be used to fund your lifestyle or other expenses while you are alive.

Typically, the value of the policy can be used as collateral for a bank loan, a policy loan (where you are your own banker), or partial surrender. There are various options depending on your need and long-term desires.

What About the Taxes?
When investments grow inside a life insurance policy, as long as the deposits stay under the contribution line, they grow tax-free. Keep in mind, that how you remove the money later in life may create a taxable event. Typically, if you access the money through a collateral or policy loan, there is no taxation.

Business Owned Policies
Here is where it gets really interesting. Growth from investments held by your business are deemed passive income and are taxed at the highest business tax rate. So being aware of the tax-saving opportunities for business investments is important.

Using life insurance can provide a great option for sheltering some business funds. Again, how you access these funds may trigger taxation – so you need to be aware of all the ins and outs of what you are trying to accomplish.

We didn’t even mention how investing in your life insurance contract can help you preserve the small business deduction tax rate on your active income!

When using a business-owned policy, you also need to be aware of how this investment and your life insurance coverage would be impacted by a change of business ownership.

Advisory
As your Chief Financial Officer, I’m here to help you understand the various tools available to you and your business to build your wealth. There are many factors to consider and understanding your goals is key to building a plan that serves you today and well into the future – as your life changes.

Have more questions than answers? Educating you is just one piece of being your personal CFO that I offer. Call (780-261-3098) or email (Roxanne@claritywealthadvisory.ca) today to set up your next conversation with us.

Roxanne Arnal is a former Optometrist, Professional Corporation President, and practice owner. Today she is on a mission to Empower You & Your Wealth.

These articles are for information purposes only and are not a replacement for personal financial planning. Everyone’s circumstances and needs are different. Errors and Omissions exempt.

ROXANNE ARNAL,

Optometrist and Certified Financial Planner

Roxanne Arnal graduated from UW School of Optometry in 1995 and is a past-president of the Alberta Association of Optometrists (AAO) and the Canadian Association of Optometry Students (CAOS).  She subsequently built a thriving optometric practice in rural Alberta.

Roxanne took the decision in  2012 to leave optometry and become a financial planning professional.  She now focuses on providing services to Optometrists with a plan to parlay her unique expertise to help optometric practices and their families across the country meet their goals through astute financial planning and decision making.

Roxanne splits EWO podcast hosting duties with Dr. Glen Chiasson.


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