These three commonly-held beliefs about hiring have been around for a long time. They might have been good advice to someone, at some point in time… but if they are part of your unconscious belief systems, you’d best revisit your assumptions.

The thing about ‘conventional wisdom’, is that all too often it relates to things we’ve been doing a certain way for so long we don’t even remember the original assumptions any longer. It’s kinda like autopilot – you set it and forget it. There’s an awful lot of ‘autopilot’ in our lives. Sometimes that’s OK – and sometimes it can hurt you.

Here are three areas where you may be on autopilot without realizing it… and where you may want to consider taking back the controls and charting a different course:

1. The ideal candidate will possess X years’ experience in the job/function/industry.

How often, in your advertising and in your mindset, to you impose the ‘experience required’ rule? How critical is that previous experience, really, or would you be better off to hire someone with a great attitude, a diversity of experience they can bring to bear in a creative way, and a track record of learning quickly and figuring things out? In many cases, that experience that people bring to the table may actually be a liability, in the form of bad habits and narrow beliefs.

2. Hire the very best you can afford at all times.
This may seem like sacrilege, but think carefully for a moment. You have a certain amount you can afford. Stretching financially to hire a rock star can sometimes backfire on you in a couple of ways – one, it can starve you of talent in other areas (think baseball – are you better off hiring an expensive home run hitter, or three far less expensive players who consistently get on base?) – and two, they can sometimes be high maintenance. Are you and the rest of the team up for the challenge of managing the chemistry?

3. Referrals from your existing employees is your best source of quality candidates
Again, there is a nugget of truth here. Yes, referrals can be your cheapest source, and they can yield some of the very best candidates. Generally speaking, though, the very best referrals will only come from your very best employees. That’s because of the old birds of a feather thing – we all tend to surround ourselves with people who share our standards, attitudes and values. Top performers tend to hang out with others who share that standard, and poor performers – well, you get it. So be careful whose network you ask to tap.

There you go – a little unconventional wisdom for a change. It can be fun and useful to flick off autopilot once in a while to take a closer look at the terrain.

TIM BRENNAN

is Chief Visionary Officer with Fit First Technologies Inc, the creators of Eyeployment, TalentSorter and Jobtimize.


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With the economy reopening, one of the biggest questions for clinics looking to ramp up their business again is: how do I keep my customers and employees safe? And how can I get my revenue back to what it was pre-COVID? With safety being top of mind for customers now, clinic owners can remove fears entirely with physical distancing measures and hygienic practices, while simultaneously attracting new customers and boosting revenue.

A recent survey of over 1000 consumers was conducted by OneLocal and results indicated that 63% of people said they felt unsafe sitting in a waiting room with other people. What this necessitates is letting customers in one at a time. Significant costs are added to the business from having to spend salary on staff checking in clients manually and ensuring that everyone is kept safe.

In the same survey OneLocal conducted, 89% of people said they prefer checking in over their phones versus having to stay in a waiting room. So by sending out check-in forms via text message, clinic owners are able to eliminate the physical waiting room and efficiently take in customers, without having dedicated staff to manually manage how people check-in.

 

 

 

LocalVisits manages the check-in and payment process digitally, so face-to-face contact is minimized and customers can come to your business efficiently.

 

The check-in link contains customizable Surveys that can screen users for COVID-19 symptoms and can even be tailored to your health forms. When it’s safe to do so, you can let your customers know when to come in without having to clutter waiting rooms.

 

 

 

 

 

 

 

Lastly, the software sends a text message to handle the whole payment process, so that instead of using a point-of-sale system which comes into frequent physical contact with staff, everyone is kept physically distant during this part of the process.

 

 

 

 

 

The whole process is managed simply in a virtual waiting room, so the staff knows where customers are in their journey, whether it’s checking-in, booking an appointment, or collecting payment. Staff can monitor cancellations and send check-in links when the clinic is ready to take in new customers.

After you leveraged physical distancing software to ensure everyone is kept safe, the next step is to make your safety processes visible to customers. There are a handful of marketing strategies that you can pursue, but it really boils down to gearing your online presence towards safety. You can add to your homepage exactly what physical distancing practices you are using during your processes. Use keywords like “safest work practices in Toronto”  and “COVID safe clinic in Toronto” to help you rank on Google when people look for the safest clinic in your area.

Last but not least, when the payment link is sent out, you can send automated Google review requests with reputation management software. Right after the payment, the customer experience is top of mind so if you’ve done your job right, the chance of them leaving a positive review is higher then ever. Automated software like LocalReviews can prime users on their experience and ask for testimonials via the same text messaging system. When new customers search for a clinic in your area, they will see testimonials from customers who can attest to your safety measures and overall good experience.

About OneLocal

OneLocal helps thousands of small businesses across North America get more customers with a series of best-in-class and affordable marketing automation tools. As part of an effort to help restart the economy, OneLocal is currently offering many of their tools for a fraction of the price and creating new tools to help clinic owners operate more efficiently. They are a Toronto-based tech company that has been around for over 5 years and is backed by the same company that backs Airbnb.

MATTHEW CARNEVALE

Matthew Carnevale is the VP, client relations for OneLocal, based in Toronto.

With safety now being top of mind for clinic owners, employees, and patients, it is important that you provide an experience that makes your customers feel safe. Find out how OneLocal has been helping clinic owners implement digital check-in, contactless payment, and virtual waiting rooms through LocalVisits by filling out this form:  https://info.onelocal.com/ECP


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I am an optimist. I have always had a positive attitude and I absolutely believe it is the best way to go through life. My goal is to live a healthy and active life until at least 102. However, at the same time, I have to be realistic about the situations that often arise in everyday life. We do not live in a perfect world. As a company, we have had to deal with unfortunate situations where an owner suddenly faced a crisis forcing him/her to sell.

The purpose of sharing my thoughts in this article is not to change from being an optimist to a pessimist. Quite the opposite. I will continue to choose not to focus on the negative aspects of life. However, I and by way of this article, encourage you not to ignore them.

When the owner of a practice suddenly takes ill or unexpectedly passes away, the people left behind should be able to grieve without having to worry about the office. They should not have to also determine how to handle the practice that you are no longer in. I am encouraging owners to be brave and plan for the worst. Think about this in the same way pilots and people who climb Mt. Everest do. In both cases, people must be trained in how to handle difficult and dangerous situations. Great pilots, as well as great mountain climbers, hope for the best but plan for the worst!

Our purpose at ROI Corporation is to assist practitioners in selling their practices when they are ready to exit ownership. It is a truly wonderful privilege to witness owners transitioning on their terms to pursue their dreams. Unfortunately, a terrible diagnosis or death can happen unexpectedly. Staff are completely overwhelmed and unprepared to manage the situation which will force the goodwill to erode very quickly. The tragic news of the recent plane crash in Iran showed us firsthand how offices and their staff react to horrifying news.

So, let’s be positive and optimistic and prepare for things that could happen. Every owner (and person quite frankly) needs to be proactive and put a plan in place that would protect them and their loved ones in the event of their death or severe disability. The following are simple things to implement which will help ensure some preparation, should the unthinkable occur:

1) A will and an estate plan. No further comment required.
2) Appropriate insurance that will cover practice and personal debts.
3) Owners, please appraise the practice. Knowing an accurate value is key particularly for potential insurance claims or for the sale of the office.
4) A Letter of Direction. This should be kept on file with your lawyer and practice broker. This document is usually a brief letter that states what steps need to be taken upon death or severe disability. It is fairly straightforward, and more importantly gives clear direction for who needs to do what to protect the goodwill. A broker can get started immediately and can minimize the loss of value to the practice.

By having this information organized, your family does not have to bear the burden of trying to make key decisions under massive duress. Unfortunately, when staff are upset, colleagues are trying to fill in to serve patients, or looking for a locum or associate to fill in, the uncertainty of such a tragedy, can expose the practice to easily lose 20% of its value per month.

If this all sounds complicated and difficult, just take things one step at a time. Start with just one of my four recommendations. Remember, the goal is to plan for the worst, so your family does not need to.

Jackie Joachim, COO ROI Corp

JACKIE JOACHIM

Jackie has 30 years of experience in the industry as a former banker and now the Chief Operating Officer of ROI Corporation. Please contact her at Jackie.joachim@roicorp.com or 1-844-764-2020.


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Paul Martin, founding partner of Wilton Martin Litigation Lawyers, updates employment law issues as clinics and employees start to reopen from the COVID-19 mandated practice shutdowns.


About the Guest

Paul is a founding partner at the law firm of Wilton Martin Litigation Lawyers. Paul provides civil litigation representation and advice in a broad range of matters to both businesses and individuals, with a particular emphasis on employment/labour, commercial litigation, professional discipline and health law.  Paul devotes a large part of his practice strategizing with his clients to ensure that they avoid the litigation process altogether. However, when litigation is necessary, Paul will work tirelessly to protect his clients’ interests.

 


Episode Notes

Host Glen Chiasson explores hot button topics surrounding COVID back to work issues with lawyer Paul Martin (Wilton Martin Litigation Lawyers).

While the federal talking-point around 10 days paid sick leave is an apparent hot new button, Paul explains why the issue is not likely to be of any immediate consequence.

Paul delves deeply into the issue of unpaid leave and how the new “Infectious Disease Leave” provision impacts employers. He also suggests how this new provision may unfold as various legal interests start to challenge the regulation on behalf of employee clients.

They explore a number of legal issues around getting employees back to the clinic, including  the implications for practice owners wanting to selectively hire back employees. Paul discusses various scenarios around employees who, for any number of reasons, may not want to return to the workplace.

Throughout Paul articulates how the Employment Standards Act (Ontario) legal framework and common law framework apply to various situations, and underlines the need for sound employment contracts with every employee.

A great overview of labour legal issues as clinics re-open.

Resources

 

 

 

 

Dr. Glen Chiasson

Dr. Glen Chiasson

Dr. Glen Chiasson is a 1995 graduate of the University of Waterloo School of Optometry. He owns and manages two practices in Toronto. In 2009, he co-hosted a podcast produced for colleagues in eye care, the “International Optometry Podcast”. He is a moderator of the Canadian Optometry Group, an email forum for Canadian optometrists. As  a host of  “Eyes Wide Open”, Glenn  looks forward to exploring new new technologies and services for eye care professionals.

Dr. Chiasson enjoys tennis, hockey, and reading. He lives in Toronto with his wife and two sons.

Dr. Chiasson splits EWO podcast hosting duties with Roxanne Arnal.


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Experienced C-Suit Executive

Previous positions in the Beverage Industry

CEO of Eye Recommend for an 8 year period from 2009 to 2017

Believes that Optometrists deserve a more rewarding professional career and a better personal lifestyle

Ken Barbet

President and CEO, Vision Alliance  Partnership

University of Calgary and Queen’s University

 

Describe your favorite vacation destination?

I love to travel and explore new destinations and old favorites, especially when I travel for what I call “Festival Travel”.  This is when you travel to experience a “once in a lifetime festival” that showcases experiences that cannot be replicated anywhere else.  I have experienced quite a few of these festivals (New Years Eve at Times Square, Octoberfest in Munich, Running of the Bulls in Pamplona Spain, the last day of Mardi Gras in New Orleans, etc.) and am always looking for other ones to experience in the future.

Favorite TV Show / Netflix Series?

Ozark has been my latest Netflix passion – waiting for the next season to start and then binge-watching every episode until the season is complete.  I enjoy movies and series where I really cannot guess what twist or turn is coming next. It gives it a freshness and a reality to the characters and their predicament.

Favorite past-time/hobby?

I enjoy playing golf as often as I can.  Golf is one of those activities that allows you to spend 4 or 5 hours with people you enjoy on golf courses in some of the most beautiful and secluded environments around. Once you start playing, everything else melts away so that you can focus on the game.

What metrics do you track in order to gauge your success?

Metrics are critical to business success.  By choosing and tracking the right metrics, you can identify when things are off track or going off track.

These seven metrics can be used alone to quickly and easily monitor the business or if one of the metrics seems off track, then each can be further broken down into more metrics to help you zero in on the issues that need to be addressed:

  • Appointment Book Efficiency – used to ensure a proper blend of appointments are made that optimizes the doctor’s time
  • New Patient % – used to understand the effectiveness of the practice marketing (for both word of mouth and your website/digital marketing)
  • CL Sales % – used to ensure a balance of new fits and re-orders
  • Conversion Rate – measures conversions from appointment to other purchases
  • Revenue per patient – measures what each patient contributes to your revenue
  • Labor Cost % – measures the adequacy of staffing levels
  • Net Income % – measures the profitability of the practice and your return on investment (Note: should be calculated after all doctors and owners have been compensated)

How do you choose who to hire in your office?

I think hiring is the most important skill a leader needs to develop – nothing gets done without having an incredible team around you, and it all starts with hiring.

I think a blend of current industry skills, passion and personality is what makes for the best employees. So, I look for the passion and personality first and then see if the industry skills that the candidate has are enough to start with.  This often means that I am hiring people who need to learn the eyecare portion of the business, this is okay with me as I really enjoy training people and watching them grow and advance from within.

What habits make you a successful person?

My success comes from the people and teams I have worked with over the years – I cannot think of one thing I did all myself. This means doing things that make the people and teams part of the strategy:

  • Success comes from creating a new path despite the naysayers who want to always do it like it has always been done
  • Being successful means taking responsibility when things go wrong and giving credit to the team when things are successful
  • Taking care to hire the right people with passion and personality
  • Having the team accountable to each other as well as the leader
  • Spending more time listening what my team thinks than telling them how we are going to do it

What advice would you give a new grad today?

You have spent 4 years learning to hone your chosen profession, now spend some time learning the fundamentals of business and how to lead and manage people.

Over the years, I have interacted with hundreds of brilliant optometrists who are best-in-class at providing exceptional eye care to their patients but who struggle with the hiring and management of staff, practice leadership and business principles. In fact, from my perspective only about 10% of optometrists can do both at the same time.  Those able to do both are often the most professionally satisfied and well-compensated optometrists in Canada.

Many new grads confuse being the individual who defines and implements the medical and clinical standards for the patients with practice ownership.


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If you want to become a leader in the workplace, you’ll need to change more than just your outlook. Becoming a true leader isn’t as simple as managing a team and delegating tasks. You need to learn how to handle stressful situations with ease and make sure that everyone in your team feels valued.

Instead of just supervising a group of people and getting the work done, you need to inspire them to do better every day and step out of their comfort zone. Your focus needs to be on building relationships with your employees and getting them to trust you.

Let’s take a look at what sets a leader apart from a manager and how to develop leadership skills in the workplace.

1. Be Open-Minded and Innovative

Leaders are always open to new things. They have a passion for creating, and they don’t shy away from experimenting with new ideas. They don’t believe in sticking with tradition and are always looking for better opportunities to explore.

They’re unafraid of the challenges that come their way and encourage their employees to think outside of the box. Managers, on the other hand, believe in sticking to what they know. They aren’t open to new changes and like to stay within their comfort zone.

2. Take Risks

Leaders are all about taking risks every time an opportunity presents itself. They understand the importance of risks and are eager to learn from their failures. They believe that risks bring forth a realm of possibilities for any business and help a company grow.

They aren’t scared of failing because they realize that every failure is a blessing in disguise. They exude an aura of positivity and create a sense of hope and curiosity in their employees.

Managers avoid taking risks because they don’t feel comfortable in newer and unforeseen territories. They believe in following tried and tested ways to solve all their problems and don’t appreciate disruptive thinking in the workplace.

3. Stand Out from the Rest

Leaders are driven by their need to stand out and be unique. They’re aware of themselves and aren’t scared of owning up to their shortcomings. They’re willing to take their business to new heights by deviating from established procedures.

They value different opinions and encourage their team members to share and explore new ideas.

Managers like to emulate their predecessors. They replicate what they’ve been taught and don’t feel comfortable with the idea of standing out. They aren’t always eager to accept responsibility for their mistakes. For them, their employees are just individuals who work for them and are expected to complete the tasks they’ve been assigned.

Bottom Line

Now that you’ve learned what makes a leader different from a manager, you can also become a great leader in the workplace by changing your way of thinking. The next time you’re faced with a challenge, you need to be willing to take risks and have an open mind to increase your chances of success.

MARIA SAMPALIS

is the founder of Corporate Optometry, a peer-to-peer web resource for ODs interested to learn more about opportunities in corporate optometry. Canadian ODs and optometry students can visit www.corporateoptometry.com to learn more.


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Ahmos Henry, Hoya Canada president, in discussion with podcast host Dr. Glen Chiasson, offers insights and advice to Canadian eye care professionals in order to bounce back even stronger in the COVID rebound.


Ahmos Henry HOYA Canada

About the Guest

Ahmos Henry is a professional healthcare business and operations executive with extensive global experience with many multinational firms.  He has held a wide range of executive positions (GlaxoSmithKline, Bristol Myers Squibb, Procter and Gamble, ratiopharm and ESSILOR).  In 2014 he was appointed as the president of Hoya Vision Care Canada.

Before joining Hoya Canada, Henry was Regional VP of Atlantic Labs, Essilor, for 8 years. Prior to the optical industry her worked for 18 years in the Pharmaceutical industry in different sales and management positions across Canada and internationally. Henry holds a Bachelor of Veterinary Medical Sciences (1987) and an Executive Masters of Business Administration (2008).

 


Episode Notes

Ahmos Henry, president Hoya Canada provides a brief history of the company. He provides a comprehensive outline of all the activities that Hoya is undertaking to help eye care professionals weather the COVID storm and resources that have been made available to help practices emerge even stronger.

He provides tips, garnered from the Hoya experience world wide, to address the stress that both staff and patients will be facing as practices reopen across the country.

Ahmos advocates that practitioners prepare to increase the “capture rate” to a level much higher than that which was observed prior to the COVID shut-down by implementing an effective, efficient and safe , “one-stop” patient experience combining the eye health exam and eyewear purchase.

A key tenant of his message is that the business bounce back needs to be strongly and deliberately focused on increasing patient satisfaction and practice revenue.

A Key Take-away: “Even patients that have been with a practice for 10 years, will be seeing everything for the first time through a new set of eyes.

Resources

 

 

Dr. Glen Chiasson

Dr. Glen Chiasson

Dr. Glen Chiasson is a 1995 graduate of the University of Waterloo School of Optometry. He owns and manages two practices in Toronto. In 2009, he co-hosted a podcast produced for colleagues in eye care, the “International Optometry Podcast”. He is a moderator of the Canadian Optometry Group, an email forum for Canadian optometrists. As  a host of  “Eyes Wide Open”, Glenn  looks forward to exploring new new technologies and services for eye care professionals.

Dr. Chiasson enjoys tennis, hockey, and reading. He lives in Toronto with his wife and two sons.

Dr. Chiasson splits EWO podcast hosting duties with Roxanne Arnal.


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A client of mine is having anxiety about her expiring premise lease. She wants to stay – it’s a great building and she invested almost $1 million in leasehold improvements and non-moveable fixtures. But the landlord is inserting a building demolition clause in all the renewal leases. For someone who’s three years from retiring and planning her exit strategy, moving isn’t part of the plan.

As I explained to my client, a landlord wants AAA tenants – those who have a solid track record and pay rent on time – particularly a successful professional like her. However, all landlords also have contingency plans to sell a building and they want the right to relocate you within the building (RELO) or terminate your lease and deliver the property vacant, should the new owner want to reposition the building or demolish it (DEMO).

These clauses and rights favour landlords by making a building more valuable. Tenants hate these clauses; landlords and their realtors love them. This doesn’t discount the fact that full occupancy and high rents are still the main priorities for a landlord. But a RELO and/or DEMO clause makes the property more valuable and/or saleable to multiple interested buyers, which is another high priority of the landlord.

As a tenant, you won’t know the details of the DEMO clause specific to your lease until the renewal lease proposal arrives. My client’s current lease says that her landlord does not have to provide the renewal lease proposal until precisely six months before the current lease expires. This give tenants very little time to plan for relocation and a savvy landlord knows that. Landlords have the upper hand in these situations.

In working with my client on her exit plan, we want at least 10 years of tenancy from the date she sells in order to obtain 10-year-term financing for the buyer. Ten-year-term financing allows for increased practice sale prices. But it’s more likely that we’ll get three to five years of secured tenancy, after which the DEMO clause (or “threat”) will arise. Assuming my client sells in about three years, as per her plan, the new owner will then have as little as one or two years before being forced to move. And this, of course, will substantially reduce the sale price of any practice.

There’s the option to move and purchase a property. But that means starting the hunt for a business space now. For my client, that means about one year to find a nearby property, buy it and design/build a new office. It’s tight but it can be done. And buying real estate is always a good move, even if it is a long-term investment (think 10 years or more) and her career exit plan is three years.

It may seem to be a conflict, but don’t attach career to a real estate investment. These are
separate decisions with differing commitments and timelines. Real estate can generate income for you and your family for many years. Your practice only generates income for you while you own it and to a lesser extent, if/when you become an associate with a new buyer.

The alternative is to stay and gamble that the landlord will not evoke the DEMO clause (a 50/50 probability) until 2023 or 2024, based on what might be happening in the surrounding real estate area. Or there’s the option to sign a new lease in a neighbouring building, move and custom build another office (as my client did 20 years ago). To do so means abandoning the leaseholds of the current suite (estimated value in the hundreds of thousands of dollars) and getting a bank loan to build the new office – and be at the whim of another landlord.

Landlords will always position their holdings for resale and will not accommodate tenants who occupy a relatively small portion of their building (like my client’s practice, which is just 3% of the entire property). And so, as I suggested to her, buying her own property may be the best move (quite literally). The alternatives for professionals in leasehold agreements – who are also planning their exit strategy and career retirement – are limited.

Find something in the area you want and secure a long-term real estate investment. The bonus is that it’ll become a second retirement income once the practice is sold. As has been said by a billionaire oil tycoon, “If it appreciates, buy it. If it depreciates, lease it.” Don’t let your practice depreciate.

TIMOTHY BROWN

is Chief Executive Office of ROI Corporation Canada’s national professional practice and brokerage firm.


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Glen Chiasson discusses all things Vision Therapy with Dr. Virginia Donati, president of Vision Therapy Canada.


About the Guest

Dr. Donati attended the Pennsylvania College of Optometry where she first learned about vision therapy by becoming a patient herself and graduated in 2006. Upon returning to Canada she brought her passion for vision therapy to her own patients and to the profession at large as the founding VP of COVT&R and the current President of its successor organization, Vision Therapy Canada.  She is an Instructor of the  Optometric Extension Program’s Clinical Curriculum in Vision Therapy and the lead instructor for VTC’s Practical Vision Therapist Accreditation Program (PVTAP). She lectures across North America in the field of binocular vision and is keenly interested in the education and training of new and existing Vision Therapists and Optometrists.

 


Episode Notes

Virginia Donati shares her personal story of how a life changing experience while studying at PCO cemented her intense interest in and passion for Vision Therapy.

Glen plays devil’s advocate around some of the professions perceptions of vision therapy, including on “the science”, and the perceptions of expense to patients.

Donati, of course, stands her ground, and opines as to why the medical profession, and even many in the optometry world including optometric educators, do not take VT as seriously as it deserves.

She outlines the challenges facing the sub-specialty and encourages ODs to think about their future role with Vision Therapy being a part of their practice and how Vision Therapy can help differentiate their practice.

Lastly, Dr. Donati outlines specific steps that can be taken by ODs to learn more and become a VT specialists if they so desire.

Key Quote:  “Demand is there, patients are there but this may not be recognized”.

Resources

 

Dr. Glen Chiasson

Dr. Glen Chiasson

Dr. Glen Chiasson is a 1995 graduate of the University of Waterloo School of Optometry. He owns and manages two practices in Toronto. In 2009, he co-hosted a podcast produced for colleagues in eye care, the “International Optometry Podcast”. He is a moderator of the Canadian Optometry Group, an email forum for Canadian optometrists. As  a host of  “Eyes Wide Open”, Glenn  looks forward to exploring new new technologies and services for eye care professionals.

Dr. Chiasson enjoys tennis, hockey, and reading. He lives in Toronto with his wife and two sons.

Dr. Chiasson splits EWO podcast hosting duties with Roxanne Arnal.


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Practicing optometry in Peel since her residency in 2005. She was born and raised in Brampton.

Founding Vice President of COVT&R, now know as Vision Therapy Canada (VTC), now President of VTC.

Lead instructor for Practical Vision Therapist Accreditation Program (PVTAP).

Dr. Virginia Donati

Optometrist, FCOVD

University of Waterloo, Bachelor of Science

Optometry, Pennsylvania College of Optometry

President of Vision Therapy Canada

 

Why did you choose your field?

I actually decided that I was going to be an optometrist when I was 10 years old. I remember the day very clearly. My mother took me to the optometrist (my first visit since pre-school) and I was in awe of all of the machines and lenses and knobs. When he was done, he put a trial frame on my face and I almost cried. To me, he was a hero! That afternoon, I asked my mother to take me to the library so that I could research what I needed to do to become an optometrist like him. Many years later, he also gave me a summer job at his front desk, an extern position for high-school co-op, and wrote a reference letter for me for optometry school. A special thank you to Dr. R. Lapienis!

What is currently the most exciting thing in your field to help patients?

The most exciting thing for me is the Vision Therapy scope. When you see patients who are incredibly symptomatic, or those whose struggles they didn’t even know were due to a vision problem, and intervene with treatment that provides relief, it is an incredibly rewarding experience. In our profession, Vision Therapy remains underutilized and under-prescribed. My wish and hope for our profession is that more optometrists learn about what it is that Vision Therapy can provide for patients and that more optometrists start to provide Vision Therapy in their practice. We need many more providers across the country!

What advice would you give a new grad today?

I would say that new grads shouldn’t be satisfied to sit around and refract all day. Find a niche, a “specialty” area of our profession which you are passionate about and educate yourself. Whether that’s Vision Therapy, low vision, contact lenses, dry eye, etc. Find something that you find mentally stimulating, fun and that brings you joy. When you do that, every day is different and every patient a new adventure. You will never work a day in your life!

What is something you believed to be true for a long time only to find out you were wrong?

I believed that “the” prescription was what you measured in the phoropter. In reality, it’s really a negotiation between what you measure and what you know the patient is truly asking for. It’s a mix between the patient’s vision system and your expertise. There’s a certain amount of artistry and individuality to it. To ignore this fact is to become a living auto-refractor and to become obsolete.

What is one thing you own that you probably should throw away but never will?

I still have my first pair of glasses from 1989. They’re small, weak, dated and scratched beyond belief, but I can’t bring myself to throw them out. For me, they are a reminder of the awe I experienced that day at my optometrist’s office and a reminder of why I decided optometry was the profession for me. After all, who doesn’t want to feel like somebody’s hero? They are also pretty darned cute!

Tell me something few people know about you.

I actually had a very difficult time in my first year of optometry school. A binocular vision problem caused me to struggle to keep up with all the reading and studying that was required. I sought treatment at my school’s pediatrics department. It was my first experience with Vision Therapy. That intervention allowed me to not only improve, but thrive! It gave me the passion for Vision Therapy that I carry with me today. Looking back, I actually feel very lucky to have had that struggle!

What is your favourite past-time/hobby?

I find it incredibly relaxing and therapeutic to crochet. It’s something I taught myself to do when I was expecting my first child and something I continue to do. Some of my earliest work, with all of it’s dropped stitches and uneven tension, is work that I am the most proud of. When I look at it, I see someone who was not distracted by failure. At this point, I wouldn’t say I’m an expert at it, but good enough that I won first prize at my town’s fall fair two years in a row!


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