Page 6 – Eye Care Business Canada

Canadian Tech Company OTTO Expands in the U.S. — Offers Free Access for Clinics Across North America

Practice, Products | Services | Industry News

A Canadian-made success story is making waves on both sides of the border.
OTTO, a Canadian e-commerce and patient relationship platform designed specifically for eye care professionals, continues to grow its footprint in the U.S. market through a new integration with e-dr. (New Era). The partnership makes contact lens fulfillment even more seamless for independent practices — and signals another milestone for the Canadian company’s rapid North American expansion.

Founded in 2020 by Alex McIntosh, OTTO was created to help optometrists and optical retailers simplify their retail operations, modernize patient engagement, and recapture between-exam sales.

Today, more than 700 clinics across North America use the platform to automate ordering, manage fulfillment, and stay connected to patients through digital tools built for the profession.

“Our goal has always been to simplify the lives of eye care providers,” says McIntosh. “We’re proud that a Canadian-built solution is helping practices everywhere deliver a better, more modern patient experience.”

Free Platform Access Until May 2026

To mark its continued growth, OTTO is offering free access to the full platform until May 2026 — with no setup fees, no contracts, and no obligation to continue.

The offer is available to both Canadian and U.S. clinics, giving practices the opportunity to experience the benefits of OTTO’s integrated e-commerce system at no cost.

Through the platform, clinics can:

Process contact lens orders directly with leading suppliers
Retain existing pricing, discounts, and rebate structures
Automate refill reminders and subscription renewals
Capture reorders through personalized order links
Provide instant lens quotes and annual-supply incentives

A Growing Canadian Innovation Story

OTTO’s growing list of supplier integrations — including ABB, OOGP, FAIT, Johnson & Johnson, CooperVision, Bausch + Lomb, Eye Drop Shop, and now e-dr. (New Era) — positions it as one of the most connected digital retail platforms in eye care.

Clinics interested in exploring the platform can learn more or book a demo at ottooptics.io.

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The Perfect Pair: Glasses AND Contact Lenses

Differentiation | Business Strategy, Marketing, Practice

A recent article by Dr. Mark Schaeffer published in Clinical & Refractive Optometry Journal sheds light on patient interest in dual wear—and missed opportunities in practice.

A recent survey commissioned by the Contact Lens Institute reveals a critical disconnect in the delivery of care: despite being strong candidates for both glasses and contact lenses, most patients are rarely encouraged to consider both. This dual-wear approach—alternating between frames and lenses based on lifestyle and context—may be the key to higher patient satisfaction and practice growth.

The findings come from a survey of 2,004 adults who use vision correction. Participants were grouped into exclusive glasses wearers, exclusive contact lens wearers, and those who use both—so-called dual wearers. The results highlight knowledge gaps, outdated perceptions, and untapped potential for ECPs to better meet the diverse needs of modern patients.

Glasses, Lenses—or Why Not Both?

Exclusive glasses wearers still dominate the field, with 1,416 in the survey versus just 115 exclusive contact lens wearers. But a notable 473 individuals reported using both, indicating that dual wear is far more common—and desirable—than many practitioners may realize.

Interestingly, 75% of all patients said that contact lenses weren’t even mentioned at their last eye exam. Of the remaining 25%, most had to initiate the conversation themselves. Only 5% were offered a trial pair.

This matters, because patients are curious. Nearly one in five glasses wearers said they were “very interested” in trying lenses, and many cited a free trial set, better awareness of options, and discounts as incentives to consider both.

Barriers—Real and Perceived

When asked why they avoided contact lenses, glasses-only wearers cited concerns like safety (58%), comfort (46%), and fears about touching their eyes (46%). These lingering perceptions suggest that many patients remain unaware of the technological advancements that have improved comfort, ease of use, and lens customization over the years.

Conversely, contact lens wearers who didn’t wear glasses saw them as providing inferior vision (70%) or causing undesirable thick lenses. Some feared that switching between corrections could harm their eyesight—a misconception that calls for more proactive education.

Lifestyle-Driven Choices

Dual wearers, those who already embrace both modalities, offer a window into modern visual lifestyles. Their habits are dictated less by vision needs and more by situational preference. For instance, glasses were favoured when working from home or flying. Contact lenses, on the other hand, were preferred for workdays, physical activity, social outings, and even dating.

Dual wearers also reported a high degree of satisfaction. They described being able to “feel their best” (84%), match their vision correction to how their eyes felt each day (82%), and even pair their correction with their mood (60%). This illustrates how today’s patients view eyewear and lenses as part of a larger self-expression toolkit—not just a medical device.

Where ECPs Can Do More

Most patients continue to purchase their devices from their ECPs, suggesting a strong foundation of trust. However, this trust is undermined if patients don’t hear about all their options.

Too often, practitioners wait for the patient to ask about contact lenses or glasses. Meanwhile, patients assume that if something isn’t mentioned, they must not be a candidate.

Closing this communication gap is essential. Whether it’s offering an in-office trial pair of lenses, explaining that prescriptions can be used across modalities, or simply bringing up the subject, initiating the conversation makes a measurable difference.

Freedom to Choose

Dual wear isn’t just a fashion statement or a matter of convenience, it’s a patient-centered strategy that aligns with modern lifestyles. For ECPs, it also represents a missed opportunity if overlooked.

Today’s patients want options, control, and personalization. By embracing a mindset that encourages both glasses and contact lenses where appropriate, practitioners can boost satisfaction, improve outcomes, and strengthen loyalty.

Glasses and contact lenses aren’t in competition. When paired effectively, they’re the perfect team.

View the original article CRO Journal.

Dr. Mark Schaeffer, OD, FAAO

An optometrist by profession, educator by passion. Leveraging my training and expertise, I thrive on bridging the gap between healthcare and patient well-being. Whether it’s engaging in one-on-one consultations or addressing a room full of peers, my aim is to enhance eye care at every opportunity. Fortunate to be supported by an outstanding team and remarkable partners, I contribute to delivering innovative care in examination rooms, conference halls, boardrooms, and beyond.

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2025 Year End Tax Planning Tips

Practice

As 2025 winds down, it’s the perfect time to review your financial situation and make strategic moves that could benefit your 2025 tax return and set you up for a strong start in 2026. Here are some key considerations to keep in mind:

Capital Gains & Losses

While the proposed changes to capital gains inclusion rates have been shelved indefinitely*, it’s still wise to review your non-registered investments, both personally and corporately. If you anticipate needing income in 2026, consider triggering gains or losses now to optimize your marginal tax rate both for this year and the next.

Open an FHSA, Even If You’re Not Ready to Contribute

Looking to start saving for your first home? Opening a First Home Savings Account (FHSA) in 2025, even without contributing, provides you with the current year contribution limit of $8,000, allowing you to pump up your savings to $16,000 of contribution room in 2026.

Home Buyers’ Plan RRSP Withdrawals

Planning to use your RRSP for a first-time home purchase? Make your eligible withdrawal before December 31, 2025 to benefit from the enhanced temporary* repayment relief period. Withdrawals made between January 1, 2022, and December 31, 2025, enjoy an extra three-year grace period before repayments begin.

Turning 71 This Year? Time to Convert Your RRSP

If you turned 71 in 2025, you must convert your RRSP to a RRIF by year-end. Mandatory minimum withdrawals will begin next year.

TFSA Withdrawal Timing Matters

Thinking of withdrawing from your TFSA early in 2026? Remember, any amount you withdraw is added back to your contribution room January 1 of the following calendar year. If you plan to recontribute, consider withdrawing before December 31 to avoid potential overcontribution penalties in 2026.

RESP Withdrawals for Post-Secondary Students

If your child started post-secondary studies this year, you can make a second RESP withdrawal in 2025 provided the first withdrawal was at least 13 weeks prior. This can help manage your student’s taxable income from withdrawals of grants and growth. Also, consider making a withdrawal before year-end rather than in 2026 if your student is finishing their studies in Winter 2026 so as to capture the taxation in 2025 rather than when they will likely earn more taxable income in their year of graduation.

Maximize RDSP Contributions

If you or your child has a Registered Disability Savings Plan (RDSP), make your annual contribution before year-end to take full advantage of the Canada Disability Savings Grants and Bonds.

Be Tax Savvy with your Charitable Giving

To claim a donation tax credit on your 2025 return, donations must be made by December 31. For larger gifts, consider donating non-registered marketable securities that have grown in value so you can also eliminate your tax burden from the capital gain.

Prescribed Rate Loans: Don’t Miss the Deadline

If you’re using a prescribed rate loan for family income splitting, ensure the interest payment is made and received within the first 30 days of 2026. This keeps the strategy compliant and effective.

Need Help Navigating Your Year-End Planning?
We’re here to help you make informed decisions that align with your financial goals. Reach out to us with any questions or to schedule a personalized review. at roxanne@c3wealthadvisors.ca or 780-261-3098.

*note: this article was written prior to the November 4, 2025 Federal Budget release.

Roxanne Arnal is a Certified Financial Planner®, Chartered Life Underwriter®, Certified Health Insurance Specialist, former Optometrist, Professional Corporation President, and practice owner. She is dedicated to empowering individuals and their wealth by helping them make smart financial decisions that bring more joy to their lives.

This article is for information purposes only and is not a replacement for personalized financial planning. Errors and Omissions exempt.

ROXANNE ARNAL,

Optometrist and Certified Financial Planner

Roxanne Arnal graduated from UW School of Optometry in 1995 and is a past-president of the Alberta Association of Optometrists (AAO) and the Canadian Association of Optometry Students (CAOS). She subsequently built a thriving optometric practice in rural Alberta.

Roxanne took the decision in 2012 to leave optometry and become a financial planning professional. She now focuses on providing services to Optometrists with a plan to parlay her unique expertise to help optometric practices and their families across the country meet their goals through astute financial planning and decision making.

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The Human Equation in Optometry: OSI’s Vision for Independent Clinics

Dr. Meenal Agarwal on Mental Health

For OSI Member and podcast host Dr. Meenal Agarwal, the profession’s limited focus on stress management and high-pressure decision making has become a critical gap. Through her program Uncover Your Eyes, she argues that mental health is not a private concern to be managed outside the clinic, but a clinical strength that shapes daily interactions with patients and staff.

“I want ODs to embrace mental health as part of professional excellence,” she says. “That means self-advocacy, boundary-setting, and emotional literacy in clinic routines. Sensitivity isn’t a weakness; it’s a clinical strength.”

She points out that optometrists who overlook their own mental state risk burnout and poor communication. Research on stress and cognition supports the link—when an OD carries unacknowledged strain into an exam room, it can alter their ability to listen and weigh information. Patients sense this, and outcomes suffer.

Uncover Your Eyes insists these skills belong alongside technical training. In a profession where continuing education is dominated by lenses and procedures, Dr. Agarwal makes the case that emotional steadiness is just as central.

Her message has gained traction within the OSI community, where innovation is increasingly defined not only by equipment and technique but by the human side of practice. By framing mental health as part of professional excellence, Dr. Agarwal is pushing optometry to expand its definition of what it means to lead a sustainable practice.

Dr. Hansel Huang on Finding Confidence

If Dr. Agarwal’s work shows how mental health can be taught as a clinical strength, Dr. Hansel Huang’s story illustrates what support looks like at the start of a career. The OSI Member recently shared his journey on Future Focus, a podcast hosted by Dr. Amrit Bilkhu and Dr. Alexa Hecht.

In the episode, Huang speaks candidly about pressures that extend far beyond the exam room: the sting of imposter syndrome, the weight of patient responsibility, and the mental toll of unexpected exam changes such as the NBEO score revisions. Left unchecked, these stresses can compound into isolation and self-doubt.

What shifted his trajectory was connection. Early in practice, OSI Advisor Jas Ryat created space for open conversation and judgment-free problem solving. “Jas was so good, OSI was so good—it was like, yeah, let’s have meetings, let’s talk about it. The fact that there was no judging, just support and resources, was really cool,” Huang recalls. Having that sounding board helped him see that asking questions was not weakness but part of professional growth.

From there, he began to reframe stress as fuel rather than a flaw. On the podcast, Huang described moving from the mindset of doing what he was “supposed to” into a path of self-discovery—eventually becoming a mental health coach as well as an optometrist. He now helps peers turn fear into motivation, combat imposter syndrome, and foster healthier team cultures that value support over pressure.

His evolution from self-doubt to advocate shows how targeted intervention at the right moment can change a career arc, and how these changes ripple outward as the next generation takes on leadership roles.

Lessons Across the Profession

The stories of Dr. Agarwal and Dr. Huang underscore that clinical skill alone does not define success. Their experiences highlight how stress management and empathy shape outcomes just as much as diagnostic accuracy. When viewed through the lens of the profession as a whole, these themes carry meaning for every stage of practice.

For students and new graduates, the message is that true practice readiness extends beyond technical skill. The ability to manage stress and communicate with empathy can shorten the steep learning curve after graduation and build confidence in early patient encounters.For clinic owners, the challenge is balancing multiple roles at once—clinician, employer, business manager. Emotional steadiness becomes a leadership asset, shaping how owners support staff and navigate the financial and strategic decisions that define the long run of a practice. This is where OSI’s resources matter most, offering resilience tools that make the load more manageable—whether through advisor support or targeted education.

For teams and staff, the benefits reach beyond the optometrist. Through initiatives like Uncover Your Eyes and the Future Focus podcast, OSI helps foster a clinic culture that values openness and empathy. When staff feel supported, patient experience improves, and the business as a whole becomes more adaptable.

A Broader Definition of Innovation

Too often, innovation in optometry is equated with the latest technology. OSI takes a wider view: real progress comes from investing in people. Innovation here means shifting from transactional care to transformational care, where the focus extends beyond the exam room into the relationships that sustain independent practice.

Independent practice is a network of relationships—between doctor and patient, owner and staff, clinician and community. OSI positions its members to see these connections as opportunities for growth rather than sources of strain. Patient stress becomes a chance to deepen trust. Leadership load becomes a test of resilience. Decision fatigue signals the need to adopt new ways of working.

By treating these realities as part of clinical life rather than distractions from it, OSI positions its members to adapt early and thrive. The result is a model of support that helps independent optometry stay resilient in a crowded healthcare landscape, and a reminder that the future of the profession depends as much on people as on procedures.

Support as a Standard for Care

Independence has always defined optometry, but connection is what sustains it. The stories of Dr. Agarwal and Dr. Huang show how shared resources and collective insight can turn everyday pressures into opportunities to grow.

For OSI Members, that means putting the network to use—drawing on practice advisors, exploring programs like Uncover Your Eyes, and inviting staff to join the conversation. For non-members, these stories are a window into what OSI offers: a community where independence is supported by shared resources, not carried alone.

Listen to Dr. Agarwal’s Uncover Your Eyes, Dr. Huang on Future Focus, and explore OSI’s resources at opto.com.

At OSI, we help you see further.

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Revenue RX Episode 28: Changing the Narrative from a Sales-Centric Approach

Practice

I’m going to say the quiet part out loud: “selling” happens when knowledge is missing. When we don’t truly understand the patient, the product, or the problem, we reach for superlatives—best, amazing, beautiful—and slide into a transactional script. This episode is about replacing that script with a consultative optician approach that drives revenue through education, trust, and clarity, no pressure required.

I’m not anti-commerce; I’m anti-confusion. Words matter. Labels shape behavior. If the team is called “sales,” the room becomes a sales floor, the interaction becomes a pitch, and success is counted as “How many sales did we get?” Instead, I challenge you to relabel the work to reflect what opticians are trained and ethically bound to do: understand needs, educate, fit, and guide. “Patient Care Coordinator.” “Vision Solutions Specialist.” “Your job is to drive revenue by delivering tailored vision solutions and completing the patient’s vision journey.” Change the words, and you change the mindset—and the outcome.

Here’s the pivot. Stop asking, “Did you get a sale?” Start asking, “Whose vision problems did we solve today?” Shift “We need more add-ons” to “We discover second-pair needs through better questions.” You don’t sell multi-pairs—you uncover lifestyle requirements (office, outdoors, sport, digital). When language honors expertise and service, the experience feels collaborative rather than coercive.

Look at the professional standard: definitions of an optician emphasize education, measurement, fitting, and patient outcomes—not selling. When we drift from that foundation, we default to convincing and persuading. When we return to it, conversation replaces pitch, and informed decisions replace pressure. Patients don’t buy from stores; they buy from people they trust. And trust lives in the presence of knowledge.

So how do you operationalize this?

Lead with discovery. “What brings you in today? What isn’t working with your current pair?” Listen for pain points (weight, slippage, glare, task distance). Write them down; repeat them back. Discovery earns permission to recommend.
Translate features into lived benefits. “This material is lighter, so your bridge will feel easier after eight hours. This coating reduces end-of-day eye strain under LED lighting.” Benefits beat buzzwords—every time.
Guide, don’t push. Offer two or three strong options, then step back. “Try these; tell me how they feel. If you like one, we’ll check how it fits your prescription and lifestyle.”
Name trade-offs honestly. “Progressives take an adaptation period. If that feels tough the first week, we’ll adjust your fit and walk you through it.” Transparency builds credibility.
Empower the decision. “Between these two, which felt more stable on your nose? We can keep it versatile for work and dress it up with sun as a second step.” Ownership reduces regret.
Keep the long game. If today isn’t the day, protect the relationship. Offer cleaning, adjustments, and a note with exact frame/lens details for future reference. Trust compounds.

And when you feel yourself slipping into “sales mode,” notice it and reset. Sales mode sounds like pushing benefits, chasing a close, and talking more than listening. Communication mode sounds like questions, reflection, and options framed around the patient’s words. In communication mode, pressure drops for everyone, and conversion rises—because the recommendation fits.

Language also reframes promotion. “SALE” in giant letters signals commodity and triggers skepticism. Try value-forward language that aligns with care: “Limited-Time Opportunity,” “Bundled Savings,” “Price Break,” or “Seasonal Promotion.” The point isn’t to hide price—it’s to anchor the message in benefit and fit, not hype.

If you’re an owner or manager, equip this mindset with structure:

Define roles around care and outcomes, not quotas. Share margin targets and teach cost of goods so the team understands why pricing guardrails exist.
Train consultative skills: discovery questions, objection framing (“price vs. value”), and clear hand-offs from exam room to dispensary (“Here’s what we found; here’s what will solve it”).
Measure what matters: conversions, multi-pair discovery rates, adaptation success, on-time follow-ups, and five-star reviews that mention education and comfort, not just “deal.”

Here’s the truth at the center of this episode: knowledge creates trust, and trust creates conversion. When your team knows the products, understands the patient, and communicates like advisors, the purchase becomes the natural conclusion—not the goal. If you ask people to “sell,” they’ll act like salespeople. If you ask them to serve, they’ll act like professionals—and revenue follows.

🎧 Call to Action

If this resonates, listen to the full episode of Revenue RX for the exact prompts, phrases, and chair-side flows you can adopt with your team this week. Share it in your next huddle, practice the discovery questions, and watch how the conversation—and your conversions—change.

Joseph Mireault

Joseph Mireault, Optical Entrepreneur, Business Coach, and Published Author.

Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.

He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.

Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECPs in achieving their goals.

Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.

His insights are shared with optical business owners aspiring for greater success in his new book, “An Entrepreneur’s Eye Care Odyssey: The Path to Optical Retail Success.”

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Seeing with the Heart: The Power of Giving Back

Human Resources

Jade Bodzasy EyeCare Business Canada article on The Power of Giving Back two happy people interacting

Precision and clinical skill may restore sight, but it is compassion that deepens connection.

Beyond the technical skill of prescribing lenses or diagnosing ocular conditions lies an equally powerful human responsibility: practicing emotional intelligence (EQ).

One of the most meaningful ways Emotional Intelligence (EQ) comes to life in eye care is through charitable action. Whether it’s offering free screenings at community events, donating glasses to underserved populations, or contributing time and expertise to global outreach missions, being charitable is more than an act of goodwill, it’s a direct reflection of emotionally intelligent leadership.

The Connection Between EQ and Charitable Practice

At its core, EQ is about recognizing and managing our own emotions, understanding the emotions of others, and building positive, meaningful connections. Charitable practice naturally strengthens each of these dimensions:

Self-Awareness: By stepping into charitable roles, professionals often reflect on their own privileges and resources. This awareness deepens gratitude, helping them reconnect with the purpose behind their work.
Self-Management: Charity frequently requires patience, adaptability, and humility. Eye care professionals may work in less-than-ideal conditions, manage limited resources, or adjust communication styles with diverse populations. These experiences enhance resilience and composure.
Social Awareness: Charitable action shines a spotlight on the needs, struggles, and aspirations of individuals who may otherwise be invisible in daily practice. This cultivates empathy and sensitivity, key skills for every eye care leader.
Relationship Management: Acts of giving strengthen trust with patients, colleagues, and the broader community. When professionals are seen as caring beyond profit, they create bonds that last well beyond a single appointment.

Charitable Work Builds Trust and Loyalty

Demonstrating generosity, whether through pro bono services or community sponsorship, communicates integrity and compassion. Patients who witness charitable commitment often develop a stronger sense of loyalty, choosing to remain with practices that align with their values.

Reducing Burnout and Increasing Meaning

Eye care can be demanding. Long hours, administrative pressures, and clinical challenges often take a toll on professionals’ mental well-being. Charitable initiatives act as a counterbalance by reconnecting practitioners with the human side of their work. For professionals, this renewed sense of purpose directly contributes to resilience and job satisfaction.

Strengthening Team Dynamics

Employees bond over the collective purpose of helping others, often breaking down workplace hierarchies in the process. This unity carries back into daily operations, improving communication and morale. EQ in action here means cultivating a workplace culture rooted in empathy, shared values, and service.

Expanding Professional Influence

Charitable acts position eye care professionals as leaders not only in medicine but also in community well-being. It demonstrates to future generations of practitioners that technical skill and emotional intelligence are inseparable in shaping what true leadership looks like.

Curious about Emotional Intelligence and how it can support your team?

Hi, I’m Jade Bodzasy, an Emotional Intelligence Facilitator based in Kingston, ON.

I love collaborating with business owners who care about creating workplaces where people can:

Enjoy their work again: with less stress, tension, and miscommunication.
Evolve into emotionally intelligent leaders: who inspire, engage, and bring out the best in others.
Earn more together: by keeping great people, building stronger client relationships, and fostering a culture where everyone thrives.

When teams grow in EQ, it shows up in everyday interactions: smoother collaboration, clearer communication, stronger leadership, and a more positive workplace climate.

If this resonates with you, I’d love to connect and learn more about your team:
www.emotionalintelligenceconsultinginc.com

Jade Bodzasy

Jade Bodzasy, Founder of Emotional Intelligence Consulting Inc., is a dedicated Coach and Consultant for Optometric Practices. Her extensive background includes over 20,000 hours of expertise focused on customer relations, work structure refinement, training method development, and fostering improved work culture within Optometric practices.

Certified in Rational Emotive Behavior Techniques (REBT), Jade possesses a unique skillset that empowers individuals to gain profound insights into the origins of their behaviors, as well as those of others. Leveraging her certification, she equips optometry practices with invaluable resources and expert guidance to establish and sustain a positive, healthful, and productive work environment.

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The Rural Advantage: Lessons from Dr. Amal Ahmed on Future Focus

sponsor, Sponsored Posts

OSI Group sponsored post- woman in front of a pond

For optometry students and recent grads, the default path can seem overwhelmingly urban. Big cities promise visibility and fast access to technology, but they also draw the same patients—and the same competition.

It’s a topic explored in depth on Future Focus. Sponsored by OSI Group, the podcast introduces students and new grads to the real-world decisions that shape a career in optometry. Each episode features candid conversations with practicing optometrists and offers practical insights on ownership, clinical growth, and finding your place in the profession.

In Episode 09, hosts Dr. Amrit Bilkhu and Dr. Alexa Hecht chat with OSI Member Dr. Amal Ahmed, owner of Beaumont Eye Clinic, about her journey from associate to practice owner in a thriving rural community.

Speaking candidly with the hosts, she reflects, “I didn’t want to open in a big city. There’s too much competition. When I found a practice in a growing community, I didn’t have to worry about saturation.”

The conversation surfaces key takeaways for young ODs: rural settings can speed the move into ownership and widen clinical scope, while also grounding a practice in relationships that grow deeper over time.

From Saturation to Opportunity

After completing her optometry training in the United Kingdom, Dr. Ahmed returned to Edmonton with plans to launch her career. Instead of opportunity, she found saturation. The city’s optical landscape was crowded, and every possible location already seemed spoken for.

Rather than force her way into a dense market, she began looking just beyond it—and discovered the Beaumont Eye Clinic. As an OSI Group member clinic, Beaumont offered not only a strong patient base but also access to the group’s shared resources, supplier programs, and professional network. Located 20 minutes outside Edmonton, the practice was well-established, with decades of patient records and a loyal base. It wasn’t flashy, but it offered a foundation she could build on.

Nurturing an Established Base

For more than three decades, the Beaumont Eye Clinic was guided by Dr. Bruce Mann, whose steady presence made the practice a fixture in the community. His reputation and long-standing relationships with patients meant that when Dr. Amal Ahmed stepped in, she inherited a history of trust. That foundation became the bedrock on which she could shape the next chapter.

The transition was handled with care. Dr. Mann remained on-site for a full year after the sale, a decision that reassured patients and allowed Dr. Ahmed to build familiarity without disrupting the rhythm of care. Patients could continue to see the doctor they had known while gradually getting to know the new one. For Dr. Ahmed, the overlap offered a rare chance to ease into ownership, observing the practice’s routines and listening to patients before deciding how to leave her mark.

Once those relationships felt secure, she began to introduce changes. The clinic’s layout was improved, new instrumentation added, and the office refreshed in stages. Each adjustment was paced to strengthen what patients already valued. The result was not a break from the past but a continuity—an evolution that honoured Dr. Mann’s legacy while positioning the clinic for the future.

Why Rural Practice Works

What Dr. Ahmed didn’t fully anticipate was how much rural practice would accelerate her professional growth.

In Beaumont, she took on more complex cases and became a trusted collaborator in the town’s healthcare network. With fewer specialists nearby, her scope expanded—sometimes out of necessity, sometimes out of trust.

She notes, “If you invest in rural communities, they invest back in you. My business has grown four to five times in three years, mostly through word of mouth.”

Financially, the advantages of owning property and operating with lower overhead gave her freedom to shape the business on her terms. Decisions could be made quickly, and new ideas tried without bureaucracy.

And on the human side, patients returned year after year, often bringing children or parents—creating long-term relationships that urban practices sometimes struggle to maintain.

Building a Specialty, Patient by Patient

Dr. Ahmed also saw opportunity in specialty care, especially for patients with dry eye disease. Instead of introducing high-tech solutions right away, she focused on creating demand before any major purchases. Educate first, invest second.

She began by offering test treatments and hosting information nights to give patients time to understand the service. By the time she introduced intense pulsed light (IPL) treatments, her patient base was ready.

“I didn’t just jump in with new technology,” she explains. “I took a year to build relationships, educate patients, and create a waitlist.”

Advice for Students and New Grads

For those still mapping out their next step, Dr. Ahmed recommends starting early—even if ownership feels far off.

She says, “Buying a practice could be a quick process or a slow one. Build the relationships right when you come out of school. Ask the right questions.”

That might mean reaching out to a clinic owner in a town you’ve never considered. It could mean shadowing someone over reading week or taking a short-term locum in a place that seems quiet on paper but turns out to be full of promise.

Indeed, not every clinic will be the right fit and not every small town will have a practice for sale immediately. Waiting in a big city, however, can mean standing in line for years. Simply put, the more open-minded you are about where and how you begin, the greater your chances of building momentum early.

“Get your foot in the door,” she advises. “Start the conversation early.”

For OSI Members and students ready to act on this advice, the Vision Entrepreneur program turns early conversations into a concrete plan. It connects future owners with mentorship, training, and tools to make the move to ownership less daunting and more deliberate.

Get the Full Story

Dr. Ahmed’s journey shows that career success in optometry doesn’t follow a fixed path. It can mean choosing what others overlook or moving slowly but with intention—especially when the long game leads to deeper roots, broader scope, and a business you can shape on your own terms.

Catch the full conversation and explore more OSI-sponsored stories like it here.

Curious about your own path? Talk to an OSI Practice Advisor or learn more about the Vision Entrepreneur program at www.opto.com or info@opto.com.

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