Optical retail owners looking to enhance their revenue and drive business growth now have a powerful new resource at their disposal.
Revenue RX: Optical Retail Wins is a new podcast designed specifically for eye care professionals (ECPs) who are eager to build their businesses but are unsure where to begin, have exhausted their ideas, or simply lack the time to strategize effectively.
Hosted by Vancouver-based optical entrepreneur and business coach Joseph Mireault, the podcast offers a winning prescription for optical store owners. Each episode delves into actionable insights and fresh ideas aimed at helping ECPs differentiate between working on their business and working in their business—an essential distinction for sustainable success.
The podcast emphasizes that trust is often the biggest expense in business and guides listeners on how to manage it effectively. With a focus on key areas such as time management, team development, financial strategy, and innovative approaches, Revenue RX is poised to become an invaluable tool for those in the optical retail industry.
Joseph Mireault, with his unconventional journey into the optical retail sector, brings a wealth of experience to the table. He shares lessons from his 16 years in the optical industry, along with nearly 35 years of experience across various business ventures, which have collectively prepared him to successfully own and operate profitable optical stores.
Listeners can expect to gain insights into overcoming challenges such as stiff competition, the importance of a customer-centric marketing strategy, and how to achieve real wealth by reclaiming discretionary time.
Future episodes will cover topics like organic revenue growth, innovative marketing opportunities, fostering staff autonomy, and tackling the issue of commoditization within the optical industry.
Tune in every two weeks to Revenue RX: Optical Retail Wins and discover new strategies to transform your optical retail business. This podcast not only promises inspiration but also offers practical advice for those committed to becoming the entrepreneurs they’ve always aspired to be.
Listen to the latest episode of the Revenue RX podcast
The podcast is also featured on Eye Care Business Canada under the practice resources section.
For more information, contact:
Joseph Mireault
www.revenuerx-opticalretailwins.com
1.604.968.6282
Joseph Mireault
Joseph was the owner and president at Tru-Valu Optical and EyeWorx for 16 years. During his tenure, he consistently generated a sustainable $500K in annual gross revenue from the dispensary.
He now focuses on the Optical industry, and as a serial entrepreneur brings extensive experience from a variety of different ventures.
Joseph is also a Certified FocalPoint Business Coach and looks to work directly with ECP’s in achieving their goals.
Through his current endeavour, the (Revenue RX, Optical Retail Wins podcast) he shares the challenges and solutions of running an Optical business.
