As with any business, the first step in operating a successful optical is determining an intentional strategy. It is imperative that you answer the question of how are you setting yourself apart from the competition.
Practitioners are often motivated by the urgency involved and the skill required to deal with the severe medical conditions of their patients. Sadly, as the years pass, the compassion required becomes a burden and the stress and angst that results can be debilitating.
Just like the name suggests, 2020 is a great year to refocus your vision for your business. What is your plan for this decade? Will you be purchasing a new practice? Retiring from your current practice?